According to a 2014-2015 HubSpot survey of over 3,500 professionals, “companies that blog are 13 times more likely to generate a positive marketing ROI,” or return on investment. Additional HubSpot statistics reveal that websites with more than 400 pages, which is completely possible once you build …
Website Content Articles and Interviews (tag)
What Should You Blog About? Topic Ideas to Consider
Blogs are great ways to keep in touch with your customers and clients. Plus, by updating them regularly, it constantly keeps you front and center in your customers' minds. This increases the odds that when they need your type of products and/or services, you will be the one they call. I’ve worked …
Case Studies: What They Are and How They Can Help Promote Your Small Business
When I first started writing marketing content for small businesses, I was mainly hired to write for their websites (think home, about, and service pages), pamphlets, and online blogs. However, in more recent times, I’ve been turned on to this great new marketing avenue called case studies. And I’m …
Should You Start a Small Business Blog?
There are many marketing avenues that small businesses can take to effectively reach their target market. One of these is blogging, which may make you wonder if you should take this route in an effort to expand your marketing efforts. This isn’t without good reason, as blogs can serve many positive …
20 Ways to Boost Your Website’s Conversion Rate
You can have the most visually appealing website in the world, but if it isn’t turning potential clients into paying customers, then it isn’t really doing you any good. It has to reach right out and grab the readers by the collar, pulling them in closer, and making them want to order your goods or …
12 Reasons You Should Have a Video on Your Website
With the rising popularity of video-based sites like YouTube, Vimeo, and the newly released Periscope (by Twitter), Internet users everywhere are proving that this form of media is the next big thing. The question is then, do you currently have one on your website, allowing you to join in on this …
