Website Content

Optimizing Your Landing Pages with Keywords to Buy Quality Backlinks

Choosing the right landing pages for your keywords is a key to SEO success, especially if you are going to buy quality backlinks. You are not going to rank if the page you decide to use for your target keyword doesn’t match what Google wants to see. What Is a Landing Page? A landing page, in terms of SEO, is the page you want Google to rank for your target keyword. Each … [Read more...]

Adapting to the New Remote World

For small business owners, the current way of conducting business is anything but normal but adapting to the new normal is something that has to be done in order to maintain a healthy profit margin. The good news is that even though the current circumstances warrant changes, you can still come out on top. Data Provides an Abundance of Knowledge Human contact leads to future … [Read more...]

How to Attract Traffic to Your Small Business Website

So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the outset. One of the key ways to expand your business is by driving traffic to your … [Read more...]

How to Choose a CMS for Your Business Web Site

Content plays an essential role in building your business’ online presence and brand as it allows you to make a connection with potential customers and educate them about your product/service. Producing quality content that is valuable to your audience will increase the likelihood that users will engage with your business, and the more that people engage with your content, the … [Read more...]

5 Skills You Should Learn in 2020

In the past several months, more people have embraced learning as a productive, rewarding way to enrich their time and their overall lives. With the pandemic in full swing across the globe, online education has become the pillar of self-care, professional as well as personal growth, and a way to restore one’s livelihood for those who have lost their job. As challenging as it is … [Read more...]

Key Features Your Business Website Needs to Have

In the digital age, having an effective website is absolutely crucial if you want your business to succeed, but whether you’re updating an existing site or planning an entirely new one making an effective website can be quite a daunting process. Your website needs to be unique to your business, so there’s no one size fits all way of designing and developing a site. There are, … [Read more...]

5 Customer Turnoffs in the Digital Age

In the age of the internet and smartphones, people are used to having access to all the information they need immediately. If small businesses can't keep up with customer expectations, then potential customers will go to a business that can. Keep reading for five tips on how to increase your business's online appeal in this digital age and engage more customers. Poorly … [Read more...]

Why Analyzing Your Competitors Is Crucial in Winning Online Business

As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your strengths and weaknesses. By dissecting competitor websites and their digital … [Read more...]

Here’s Why Your Content Strategy Should Include Blogging

If you look at your timelines, the most shared posts are video content, which are usually around three minutes at most. This is why it is so easy to think writing blog articles may not be as important anymore as creating vlogs or short clips. However, putting blogging aside may hurt your views and your ranking. Publishing articles on your page is still one of the most … [Read more...]

5 Mistakes to Avoid When Running a Company Blog

In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that resonates with your target audience, influencing their purchase decisions. A … [Read more...]