Website Content

Audio Interview with Michal Bohm of BM Windows in San Diego

Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a different approach that has allowed him to thrive in a competitive market. In the … [Read more...]

3 Common Grammar Mistakes that Make Your Marketing Content Unprofessional

Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t checked and re-checked before being printed or posted. Not only is this situation sad, … [Read more...]

Your Website Has Misspellings. And it Speaks to Your Professionalism.

There are so many things to consider when building a website. Is it programmed properly? Is it attractive? Is it secure? Does it say what I need it to say about my company? I could go on and on. You might be able to answer “yes” to all of these questions. But what about this one: Has your website been proofread? Our team at Modmacro includes copywriters and editors because … [Read more...]

The #1 Mistake Small Businesses Make on Their Website Content

As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their consumer. What I found was somewhat surprising. Because a lot of these … [Read more...]

3 Keys to Creating Effective Marketing Content

Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]