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5 Customer Turnoffs in the Digital Age

5 Customer Turnoffs in the Digital Age

In the age of the internet and smartphones, people are used to having access to all the information they need immediately. If small businesses can’t keep up with customer expectations, then potential customers will go to a business that can. Keep reading for five tips on how to increase your business’s online appeal in this digital age and engage more customers.

Poorly Designed Website

If someone logs onto your website and can’t find what they want in three clicks or less, they will more than likely go somewhere else. With that in mind, you want to ensure that your website is well-designed and easy to navigate. You will also want to make sure that your website is aesthetically pleasing. If a visitor perceives your website to be unprofessional, they will trust your company less.

If you don’t have expertise in website design, then having a professional looking and an easy-to-use website may be a challenging task. Enlisting the help of professional website design services is never a bad idea. The investment will be well worth it.

No Email

If a customer has a question, they will want to be able to contact you quickly, and if they cannot easily find an email on your website, then they will become frustrated. They may result in them going straight to your competitor.

While having a phone number may sometimes be enough, many people are much more comfortable reaching out through email. Setting up an email is something free and easy that you can do to be more accessible to your clientele.

Slowly Loading Website

People are busy, which means they do not have much time to wait for your slow website to load. Now that people can google anything in a matter of seconds, they expect instant gratification for anything they do online. For this reason, you should pay attention to the features of your web hosting service to ensure that the experience of your customers will not be negatively affected and that your loading speed meets customer expectations.

Not Easily Found on Google

Did you know that most people don’t look on the second page of Google after they have searched something? If your website does not come up on the first page, the odds are that potential customers will never see it.

Luckily, there is an entire industry dedicated to understanding search engine algorithms to ensure that your website has the highest possible ranking, which is known as search engine optimization (SEO). If you’d like your company’s homepage to rank first on Google, consider hiring a consultant to help you in this area.

No Reviews

If potential customers can’t find any information about former customers’ experiences or the products received by past customers, then they will be less likely to trust your business. While you can’t force people to write reviews about your work, you can always ask people to write them. You could also consider offering a discount to those people who publicly share feedback about your company.

Once you have some reviews out there, you need to engage with the reviews. The more you actively engage with the feedback you are receiving, the more responsive and caring your company will appear. If you come across any negative reviews, attempt to mitigate them by offering to fix the problem or provide a refund. Showing that you care about customer experience will help potential customers form a positive perception of your organization.

With so many businesses out there, it is getting harder and harder for each enterprise to stand out, but the internet provides unprecedented opportunities for companies to get their names out there and be discovered by potential clients. Armed with the above information, you now have some of the tools you need to give your potential customers the best possible digital experience with your company.


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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.