Web Design

Do I Need to Hire a Website Designer or Can I Build One Myself?

In a super-connected modern world even small businesses need a website. Is this something you can delegate or outsource or should you try to do it yourself? On the one hand, website design may seem like a highly technical area which should be left to the professionals. On the other, as a small business, cash flow is likely very tight, therefore saving every penny and doing … [Read more...]

Why Professional Web Design Can Still Give You A Competitive Edge

We all know that there are now plenty of tools out there that can allow anybody to design a presentable looking website for their business, even if they don't have any coding or design skills. This is a good thing because it can allow small businesses to avoid the expense of getting a professional site when they are first starting out and because it means that in general, users … [Read more...]

The Science and Art of Designing High-Converting Landing Pages

Did you know that some companies use forty or more landing pages for lead generation? In fact, more landing pages help companies generate more sales leads. Companies can increase their sales leads by 55% simply by increasing the total number of their landing pages from five or less to between ten and fifteen, according to a report by HubSpot. Simply using more landing pages … [Read more...]

10 Things Beginners Must Know Before Building Their Own Website

Building your own website can be a very testing ordeal. The majority of people opt to have websites built for them, or jump onto already-built websites and have to share code. However, there are a lot of benefits to building and owning your own website. These include owning your own code, having as much creative input as you like, and improving your own ability to write code. … [Read more...]

Building Buzz on a Budget

Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]

Quick Fixes for Boring Web Pages

Boring web pages spell failure for most websites online. After all, would you visit and stay on a web page that looks boring and proves difficult to navigate? Many website visitors only take a few seconds of their time to make the dreaded decision: stay and read or go elsewhere and read? If your website is boring, it’s going to fall into the latter category. Therefore, it’s … [Read more...]

How to Recover SEO Rankings and Traffic after Website Redesign

Business and individuals usually decide to get a new shiny website to make a stronger impression, provide better user experience, and increase their traffic. However, not everything always goes as planned, especially if you don’t have plans, just dreams. Very often, after launching a newly designed website, your organic traffic tanks and the search engine rankings sink with it. … [Read more...]