Web Design

The Science and Art of Designing High-Converting Landing Pages

Did you know that some companies use forty or more landing pages for lead generation? In fact, more landing pages help companies generate more sales leads. Companies can increase their sales leads by 55% simply by increasing the total number of their landing pages from five or less to between ten and fifteen, according to a report by HubSpot. Simply using more landing pages … [Read more...]

10 Things Beginners Must Know Before Building Their Own Website

Building your own website can be a very testing ordeal. The majority of people opt to have websites built for them, or jump onto already-built websites and have to share code. However, there are a lot of benefits to building and owning your own website. These include owning your own code, having as much creative input as you like, and improving your own ability to write code. … [Read more...]

Building Buzz on a Budget

Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]

Quick Fixes for Boring Web Pages

Boring web pages spell failure for most websites online. After all, would you visit and stay on a web page that looks boring and proves difficult to navigate? Many website visitors only take a few seconds of their time to make the dreaded decision: stay and read or go elsewhere and read? If your website is boring, it’s going to fall into the latter category. Therefore, it’s … [Read more...]

How to Start a Business as a Solopreneur

There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a business. Sure, I’d helped various family members at their companies for years, … [Read more...]

How to Recover SEO Rankings and Traffic after Website Redesign

Business and individuals usually decide to get a new shiny website to make a stronger impression, provide better user experience, and increase their traffic. However, not everything always goes as planned, especially if you don’t have plans, just dreams. Very often, after launching a newly designed website, your organic traffic tanks and the search engine rankings sink with it. … [Read more...]

Why Outsourcing Is One of the Best Things You Can Do for Your Business

Time is the most crucial limitation for any entrepreneur or small business leader. Outsourcing makes it possible for you to keep your attention focused by streamlining productivity into the hands of specialized experts. It saves you the hassle of investing precious resources and hours. You can look forward to building your company for the long-term without stressing over the … [Read more...]

Maximizing Profits By Maximizing Visuals

With the increased popularity of online shopping in today’s market, many factors may influence the buying potential for a website. Since shopping online has become a way of life, website owners must be able to satisfy the requirements of their clients in order to continue profiting. Many people simply do not have the time to go out to a physical retail store and make purchases. … [Read more...]

Should You Create a Different Website for Each Store Location?

There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise Business Model With the franchising business model, sometimes separate stores … [Read more...]