Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]
Boring web pages spell failure for most websites online. After all, would you visit and stay on a web page that looks boring and proves difficult to navigate? Many website visitors only take a few seconds of their time to make the dreaded decision: stay and read or go elsewhere and read? If your website is boring, it’s going to fall into the latter category. Therefore, it’s … [Read more...]
There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a business. Sure, I’d helped various family members at their companies for years, … [Read more...]
Business and individuals usually decide to get a new shiny website to make a stronger impression, provide better user experience, and increase their traffic. However, not everything always goes as planned, especially if you don’t have plans, just dreams. Very often, after launching a newly designed website, your organic traffic tanks and the search engine rankings sink with it. … [Read more...]
Time is the most crucial limitation for any entrepreneur or small business leader. Outsourcing makes it possible for you to keep your attention focused by streamlining productivity into the hands of specialized experts. It saves you the hassle of investing precious resources and hours. You can look forward to building your company for the long-term without stressing over the … [Read more...]
With the increased popularity of online shopping in today’s market, many factors may influence the buying potential for a website. Since shopping online has become a way of life, website owners must be able to satisfy the requirements of their clients in order to continue profiting. Many people simply do not have the time to go out to a physical retail store and make purchases. … [Read more...]
There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise Business Model With the franchising business model, sometimes separate stores … [Read more...]
As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]
Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]
The increasing online access available to today’s consumer has opened a broad target audience for all kinds of businesses. Any entrepreneur thinking of starting a small enterprise must consider reaching the online market, and that means having the right platform – a website. Websites make it possible for customers to find you without too much trouble when they want to buy your … [Read more...]
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