Writing A Book

Your Book, Perhaps the Ultimate Leave-behind Marketing Piece

When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times for exactly this purpose. Business cards are a great tool, especially at … [Read more...]

Three Reasons Not to Self-Publish Your Business Book

As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, and sometimes months submitting manuscripts to agents and editors at large … [Read more...]

A Book for Every Business Owner: An Interview with Julie Anne Eason

Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their businesses in the process. When talking about why a business owner should … [Read more...]

Why So Many Entrepreneurs Are Publishing Books

It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, dive deeper into the author’s industry and how to thrive in it. Others, such as Do … [Read more...]

What does Self-Published Mean?

Self-publishing means an individual takes the role of a publisher and is responsible for all the necessary steps involved in bringing a book to print, and to market for sale. This does not mean the individual is personally responsible for executing each step in the process, but is responsible for the overall project and its completion. The steps in self-publishing typically … [Read more...]

Publishing for Positioning: 5 Questions with Jessica Dawson, CEO of Maven Publishing

Jessica Dawson, CEO of Maven Publishing USA, answers our 5 questions and gives insight into the world of book publishing and how being a published author can benefit the small business owner seeking to stand out from their competition. What are the primary service(s) or product(s) that your business provides? Maven Publishing USA is a boutique publishing house for small … [Read more...]

Engagement

“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was talking to us. We walked up to the bar, intrigued. The woman who greeted us … [Read more...]

Hope it Never Sells

What would having a book mean for you, your business, and your career? And would you want to sell it? Crazy question, right? We’re publishers, my partner Jessica and I. We met as freelance writers a few years ago and quickly, fueled by our lifelong love of books, found ourselves learning the business of writing and publishing as it stands today, and founding the Bibliophile … [Read more...]

The Age of Disinformation

Energy or Noise? Noise. And I say that with a degree of love. I’m from New York, originally, and I appreciate and miss the palpable energy of Manhattan. Tourism-worthy for sure, and I think I could even live there, especially were I not now 45, married with child, and in love with Palm Bay, Florida. But please understand, especially as a younger man, I was infatuated with … [Read more...]