Christina DeBusk 

Regular Contributor


New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business

In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]

Is Your Relationship with Your Employees Affecting Your Business?

Take a moment and think about how well you get along with your employees. On a scale of 1 to 10, with 1 being not-so-good and 10 being we-couldn’t-get-along-better, where would you rate your relationships? Realistically, this number is probably different with each staff member, with some climbing higher on the chart and others falling closer to the bottom. However, your … [Read more...]

Your Company Has a Mission Statement, But Do You?

From day number one of starting a business, we’re repeatedly told that we need a mission statement. That this one sentence or phrase can help us effectively build our brand, better connect with our consumers, and keep us focused on where it is we want our new business to be a decade or two down the road. Basically, it can help us become a success. I don’t know about you, but … [Read more...]

Top Business Books Every Small Business Owner Should Read

In mid-2015, Tom Corley, president of Cerefice and Company and author of Rich Habits: The Daily Success Habits of Wealthy Individuals, shared on his website (Rich Habits: The Key to Success and a Happy Future) one of his key research findings after studying a number of self-made millionaires. After assessing this group of individuals more closely, he discovered that “85% read … [Read more...]

Human Resources: Is It Better to Outsource or Hire In?

Human resource (HR) tasks ranging from recruiting and hiring new employees to handling payroll, benefits, and training for current staff can take a huge chunk out of a small business’ bottom line. In fact, PricewaterhouseCoopers (PwC) reports that, typically, “direct HR costs account for 28% of overall operating expenses.” According to the United States Census Bureau, the … [Read more...]

New Survey Reveals Importance of Company Culture for Business Strength

The Alternative Board (TAB), an international provider of executive peer advisory boards with over 3,000 members worldwide, recently released the results of their September 2016 Small Business Pulse Survey. If you’ve not yet heard of it, this is a survey that obtained input from hundreds of business owners to determine the qualities that separate a strong company culture from … [Read more...]