Christina DeBusk 

Regular Contributor


Porter’s Five Forces Model: Can It Really Help You Better Understand Your Industry?

As a business leader, knowing your industry inside and out is critical to finding ways to dominate the market. Fortunately, there are a few strategies that can help you perform this type of in-depth analysis. One that is relatively well-known is the SWOT analysis. This acronym stands for strengths, weaknesses, opportunities, and threats – four areas that, when analyzed in … [Read more...]

Should You Start Your Own Business? What One Former NFL Player Has to Say About Making This Decision

As a solopreneur, one of the first “business” decisions I had to make was whether or not to actually go into business for myself. Being an entrepreneur had never been in my plans, let alone running a one-person company. In fact, up to that point, I was more than happy in my day job. Yet, there I was. Facing a cross-country move, which made it a perfect time to start a new … [Read more...]

The Pros and Cons of Using a Goal Setting App

In 2018, mobile device users downloaded around 194 billion apps according to the Business of Apps. Additionally, on an average day, most people spend roughly 3 hours interacting with these apps, with their three favorites taking a majority of that time. While social apps such as Facebook, Messenger, and Instagram are among the most popular globally, it’s not uncommon for … [Read more...]

Costco Mission Statement is Proof That Sometimes Simplest is Best

Google “how to create a mission statement” and you get 1.17 billion results, each one with its own tips and tricks designed to help you create an effective mission for your business. “Keep it short.” “Think long term.” The suggestions go on and on. This alone is enough to turn business owners off, mainly because the process seems way too complex. Yet, as Costco teaches us, … [Read more...]

Disney Mission Statement: What Business Owners Can Learn

When you have a business, coming up with a mission statement offers a number of benefits. One is that it helps reinforce the direction you take your company as you move forward, which can directly impact its future. Having a mission statement also enables your employees and consumers to easily see what values and ideologies you hold near and dear, which tells them what they … [Read more...]

How to Take Time Off as a Solopreneur

As a solopreneur, one of the things I struggle with most is taking time off. Unlike when I was on someone else’s payroll, now when I’m not actively on the job, there’s no one there to pick up the slack. There’s also no money coming in. For instance, I just moved. Not across town either, but 1,500 miles to an entirely new state. Though I would’ve loved to take the entire … [Read more...]

A Cheaper Healthcare Option for Solopreneurs?

On August 5th, Wallet Hub released its 2019’s Best & Worst States for Health Care. After comparing each one on factors such as cost, accessibility, and outcome, the state that ranked the best overall was Minnesota, followed closely by Massachusetts and Rhode Island. The states that fared the worst?  Alaska, North Carolina, and Mississippi. Sadly, solopreneurs know … [Read more...]

9 Little-Known Success Quotes that Belong on Every Solopreneur’s Wall

As a solopreneur who is also a writer, a lot of people envision that my days are spent relentlessly tapping away at my keyboard, letting my words flow from my mind to my fingertips with amazing vigor before ultimately winding up a full-length manuscript that is proudly displayed on my once stark-white computer screen. While that’s a nice thought, there have been far more … [Read more...]