Christina DeBusk 

Regular Contributor


Why Effective Workplace Communication Is Critical to Your Business Success

I still remember the day I got my first memo. I was in my second post-college job and although I’d worked since I was 13 years old, holding positions primarily in the restaurant and food industry, I had never, ever been given a memo from an employer as a form of communication. Usually, messages would just be shared from one shift or one person to the next. Sometimes they … [Read more...]

How to Reach Your Target Market More Effectively

As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and services. This makes that particular segment of the population absolutely critical to … [Read more...]

How to Create a Successful Skilled Trades Business

According to the Bureau of Labor Statistics’ (BLS) Occupational Outlook Handbook, not only are jobs in skilled trade industries—which include any business centered around electricians, carpenters, welders, bricklayers, plasterers, plumbers, masons, or any other skilled trade—growing, many are growing at an “as fast as average” or “much faster than average” rate. Case in … [Read more...]

Covering All Your Legal Bases When Firing

In November of 2011, Merill Lynch was hit with an $8.5 million lawsuit for wrongfully letting an employee go. Three years later, CNN became the Defendant in a similar suit, but this time the Plaintiff was going after $5 million in damages. Unfortunately, these high amounts are more common than you’d think as, according to Xcel HR, a human resource service for small and … [Read more...]

What I Found When Looking for “Simple Business Advice”

As a freelance writer who specializes in health and wellness, personal development, and self-defense related content, I spend a majority of my day online searching for the latest research and most current information in these life improvement fields. The more up- to-date I can stay on my topics of expertise, the better I can help my clients grow their online presence, growing … [Read more...]

New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business

In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]