I still remember the day I got my first memo. I was in my second post-college job and although I’d worked since I was 13 years old, holding positions primarily in the restaurant and food industry, I had never, ever been given a memo from an employer as a form of communication. Usually, messages would just be shared from one shift or one person to the next. Sometimes they … [Read more...]
Christina DeBusk
Regular Contributor
How to Reach Your Target Market More Effectively
As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and services. This makes that particular segment of the population absolutely critical to … [Read more...]
How to Save Time on Social Media
Anyone in business knows that time equals money. In other words, the more time you spend performing actions that don’t directly bring in more income or revenue, the less time you have to spend on the ones that do. One of the worst time offenders is social media. According to one piece of research, Americans check their social media accounts on their phones almost twenty times … [Read more...]
How to Create a Successful Skilled Trades Business
According to the Bureau of Labor Statistics’ (BLS) Occupational Outlook Handbook, not only are jobs in skilled trade industries—which include any business centered around electricians, carpenters, welders, bricklayers, plasterers, plumbers, masons, or any other skilled trade—growing, many are growing at an “as fast as average” or “much faster than average” rate. Case in … [Read more...]
How to Survive as a Freelancer
According to a study conducted by Freelancers Union and Elance-oDesk, one of the most well-known freelance job platforms today, approximately one out of every three U.S. workers currently operates in some type of freelance capacity. This is approximately 53 million people in total, a number equal to the population of 25 entire states. Of these workers, roughly 2.8 million … [Read more...]
Covering All Your Legal Bases When Firing
In November of 2011, Merill Lynch was hit with an $8.5 million lawsuit for wrongfully letting an employee go. Three years later, CNN became the Defendant in a similar suit, but this time the Plaintiff was going after $5 million in damages. Unfortunately, these high amounts are more common than you’d think as, according to Xcel HR, a human resource service for small and … [Read more...]
What I Found When Looking for “Simple Business Advice”
As a freelance writer who specializes in health and wellness, personal development, and self-defense related content, I spend a majority of my day online searching for the latest research and most current information in these life improvement fields. The more up- to-date I can stay on my topics of expertise, the better I can help my clients grow their online presence, growing … [Read more...]
How To Network…Without Feeling Anxious All the Time
The Anxiety and Depression Association of America reports that anxiety affects roughly 40 million adult Americans, making it one of the most common mental issues in the U.S. Even worse, this feeling alone makes people three to five times more likely to seek medical attention, which makes finding ways to curb it critical to keeping you out of the doctor’s office. While a number … [Read more...]
4 Factors to Consider Before Purchasing or Leasing a Vehicle Through Your Small Business
There are times when buying or leasing a vehicle through your small business is a must. After all, it’s pretty hard to make your flower shop deliveries or show your real estate clients homes without a set of wheels. The same holds true if you own a service-based company—such as one that specializes in plumbing, landscaping, or house cleaning—where clients rely on you and/or … [Read more...]
New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business
In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]
- 1
- 2
- 3
- …
- 23
- Next Page »
