Christina DeBusk 

Regular Contributor


3 Tips for Building Your Brand as a Solopreneur

When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe in the knowledge that the products will not irritate the little one’s eyes or … [Read more...]

5 Passive Income Ideas Perfect for Solopreneurs

One of the things I miss most about working for someone else is time off with pay. When you’re able to go on a much needed vacation, enjoy a national holiday with family and friends, or simply take a sick day when you’re not feeling up to par—all without having to sacrifice your income to do it—it just feels different. It feels better. However, this doesn’t mean that you … [Read more...]

9 Reasons I Love Being a Solopreneur

In early 2012, I became what I’d call an "unintended solopreneur." Whereas some solopreneurs have always dreamed of working by themselves and for themselves, I’d actually never planned to take that kind of path. In fact, I was more than happy in my day job earning a paycheck while serving my local courts as an Enforcement Officer. That is, until I found myself in the … [Read more...]

5 Struggles Every Solopreneur Understands (And How to Make Peace with Them)

In my last post, I shared a number of benefits of being a solopreneur because, let’s face it, it has to be worth it or else I and all of the other solopreneurs out there wouldn’t likely take this type of career route. However, no matter how much you like what you do for a living as a solopreneur, working for yourself and by yourself isn’t always easy. Especially if you truly … [Read more...]

How to Protect Your Small Business from B2B Scams

When it comes to scams, there’s certainly no shortage of the number of things that some individuals will do to defraud others. Between credit card fraud, identity theft, lottery scams, and every other action that dishonest people take at the expense of innocent victims, you must always be aware of your finances and protective of your personal property and … [Read more...]

3 Important Factors to Consider Before Deciding to Export

Just a few months ago, U.S. Secretary of Commerce Penny Pritzker revealed that the United States had reached a record for exporting in 2014—$2.35 trillion to be exact. And, perhaps better yet, this was the fifth year in a row that we’ve continued to raise the bar. [Source: U.S. Department of Commerce]. This may make you wonder whether you should be exporting your own goods … [Read more...]

4 Ways to Keep Your Top Employees from Searching for Other Jobs

Do you have someone (or several someones) working for your company that you’d do almost anything to keep? Maybe they have a knack for dealing with your customers, or perhaps they have a way of getting your suppliers to go the extra mile. Whatever it is that makes them invaluable to you, the last thing you want to do is lose them to your competitors—something that some of them … [Read more...]