Christina DeBusk 

Regular Contributor


Returning to Work Amidst Coronavirus: Recommendations for Solopreneurs

With the number of confirmed cases of Coronavirus beginning to stabilize and, in some areas, actually decline, many jurisdictions are loosening their restrictions. Businesses are given the green light to reopen as long as they follow specific social distancing and sanitation guidelines. If you are a solopreneur who works from home, like I do as a freelance writer, many of … [Read more...]

5 Free Resources for Solopreneurs Struggling Due to the Coronavirus

Though the coronavirus stimulus package provides monies for small businesses, there is still some confusion about how much help you can receive as a solopreneur, independent contractor, or freelancer. This can make running your one-person business even more stressful because you aren’t quite sure what resources are available. While I certainly don’t have any answers as to … [Read more...]

What Can Solopreneurs Do to Survive the 2020 Coronavirus Pandemic?

With the rapid spread of COVID-19—the deadly and contagious coronavirus that initiated in Wuhan, China late last year—we are in unchartered territories. Some businesses are being asked to restrict their hours and services. Others are being forced to shut down completely. Even solopreneurs who typically work from home, like I do as a freelance writer, are feeling the effects. … [Read more...]

Why DIYers Do (and Do Not) Make Good Solopreneurs

If you’ve been following the Successful Solopreneur column for any length of time, you already know I’m a full-time freelance writer who transitioned from a career in law enforcement approximately eight years ago. But what you may not know is I am a big do-it-yourselfer. If I can take care of something that needs to be done myself with a little learning and time, I’ll do … [Read more...]

3 Success Tips for Solopreneurs that Are Somewhat Counterintuitive

This year I feel more motivated than ever to not just run my business, but to take it as far as it (and I) can physically go. Maybe even a little further. Not that I haven’t had similar goals in the past, because I have. This year, they just feel more intense. Like I’ve somehow found this ball of unbridled energy deep in the pit of my gut and want to use it as fuel to … [Read more...]

3 Numbers You Should Calculate Before the New Year as a Solopreneur

How many times have you heard that if you really want to succeed in business, you have to know your numbers? When I first started out as a solopreneur, I didn’t think that this advice applied to me. Because I don’t own a huge company, manufacture products, or have a ton of employees, I felt that I was somehow excluded from keeping track of these types of metrics. Boy was I … [Read more...]

Texting Clients: What Are the Benefits…and the “Rules”?

In September, my husband and I moved to Texas. He had built a home there before we met and, upon moving for work, has since rented it out. As his new position would require constant travel, we could now live anywhere. So we decided to quit paying rent and move back into the home. But first we needed to have a bit of work done to it, like repainting the interior, replacing … [Read more...]

Porter’s Five Forces Model: Can It Really Help You Better Understand Your Industry?

As a business leader, knowing your industry inside and out is critical to finding ways to dominate the market. Fortunately, there are a few strategies that can help you perform this type of in-depth analysis. One that is relatively well-known is the SWOT analysis. This acronym stands for strengths, weaknesses, opportunities, and threats – four areas that, when analyzed in … [Read more...]

Should You Start Your Own Business? What One Former NFL Player Has to Say About Making This Decision

As a solopreneur, one of the first “business” decisions I had to make was whether or not to actually go into business for myself. Being an entrepreneur had never been in my plans, let alone running a one-person company. In fact, up to that point, I was more than happy in my day job. Yet, there I was. Facing a cross-country move, which made it a perfect time to start a new … [Read more...]

The Pros and Cons of Using a Goal Setting App

In 2018, mobile device users downloaded around 194 billion apps according to the Business of Apps. Additionally, on an average day, most people spend roughly 3 hours interacting with these apps, with their three favorites taking a majority of that time. While social apps such as Facebook, Messenger, and Instagram are among the most popular globally, it’s not uncommon for … [Read more...]