Elizabeth Eames 

Contributor


Expand Your Business Capabilities without Hiring New Employees

All independent professionals and small business owners reach a point at which they realize the options are grow bigger or stagnate. For some, whether it is due to budget, risk aversion, logistics or other constraints, hiring more full-time employees may not be a viable option. To prevent stagnation at this precarious phase of business development, consider the value of … [Read more...]

Business Owner Mitch Goodz to Entrepreneurs: If You Have a Passion, Go for It, but Build Your Business Skills

Good Sounds is an audiovisual installer with over thirty-five years in the business. The lessons that co-founder and owner Mitch Goodz has to share with emerging and established entrepreneurs are lessons that apply to all fields. Mitch and his company have succeeded by embracing technology and by understanding customers—what they want, and the kind of service and quality … [Read more...]

What to Do When Writer’s Block is Killing Your Blog

Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]

If You Are a Business Owner, You Need a Headshot – From a Professional

After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed opportunity to form a cohesive brand identity and to support the marketing and … [Read more...]

For Fledgling Businesses, the Best Things Are Not Free

The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money withheld can spell disaster. For a startup or a fledgling small business, … [Read more...]

Stay Focused When You Travel for Business

The demands of business travel differ from the daily demands of work and the stakes can often be high. Before you pack up for your next trip, keep these tips in mind. Know Your Personality and Plan Your Day Accordingly Are you an introvert or an extrovert? It is important to think about how you derive your energy – from time spent quietly on your own, or from interacting with … [Read more...]

Saving Money on Business Travel

Doing your due diligence before booking a hotel helps to make business travel more profitable and less stressful. Think about your needs, from data to ground transportation, and make smart decisions that keep you focused on the work you need to do and the relationships you need to build. Research WiFi Policies Data charges are a hidden cost of business travel. Before booking … [Read more...]

Crowdfunding Can’t Exist in a Vacuum

Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to access information about who you are, what you do, why they should trust you and … [Read more...]

Take the Mystery Out of Hiring a Consultant

The client-consultant relationship can be a fruitful one for both parties. Over time, consultants and their clients build the kind of trust that allows for creativity and collaboration. The hardest part of building the client-consultant relationship is taking the first steps that move both parties from conversations about what they can do together to creating a plan – and a … [Read more...]

5 Ways to Build Your Email List Using Content and Calls to Action

Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]