Elizabeth Eames 

Contributor


Inland Auto in Murrieta, Ca: Honesty and Meticulous Work Set Small Business Apart in Crowded Market

From marketing to car maintenance, owner Mike Mattes’ guiding principle keeps Inland Auto running strong Mike Mattes works in a tough business.  He owns an auto shop in Murrieta, CA, a place where there are over 230 other auto shops for customers to choose from.  But Mike’s shop, Inland Auto, stands out for a few reasons that are important for the vitality of his business … [Read more...]

Golden Care in San Diego: Passion and Planning Build a Thriving Business

Advice for creating a mission-driven business from Golden Care Owner Porsha Vogt. For Porsha Vogt, founder and owner of Golden Care, a senior in-home care agency, starting a business was personal.  She was motivated to start a senior care business because of experiences in her own family, and that personal care and attention became part of the mission and the practice of her … [Read more...]

Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong

Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers.  We sat down with Matt to … [Read more...]

Word of Mouth is Great – But Who is Talking About Your Business?

Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget.  After launch, word of mouth continues to play an important role in getting your business in front of the customers you want.  Word of … [Read more...]

Does a Webinar Make Sense for My Marketing Strategy?

How to use online learning tools to increase sales and visibility A webinar is a low cost tool that can deliver sales and marketing results and integrate smoothly into your small business communications strategy.  A webinar enables you to create expert content, build and maintain relationships and provide value for ongoing and prospective clients. As a professionally … [Read more...]

Decoding the Designer-Client Relationship

A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities.  In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]

How to Write an Effective Mission Statement

Create an authentic statement that motivates engagement A Mission Statement is an essential piece of both the communications strategy and business plan for non-profit organizations and cause-based businesses.  The Mission Statement also is important for for-profit businesses because it is another opportunity to articulate who you are and what you do in a way that … [Read more...]

4 Tips for Better Business Blogging

Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting information in an accessible way Good content is the essential component of every blog … [Read more...]