Elizabeth Eames 

Contributor


How to Schedule Social Media

Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating excessive burdens for you and your staff. In addition to streamlining social media … [Read more...]

3 Things Never to Say in Starbucks

Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a workstation for hours at a time, it essential to remember that Starbucks is public … [Read more...]

How to Keep Social Media from Feeling like a Vortex

One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, and a legitimate one. Social media is a difficult space to navigate. There is so … [Read more...]

Your Bottom Line is Not Your Client’s Problem

The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges.   For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands of running a business, coupled with the challenges of articulating and … [Read more...]

3 Unexpected Audiences for Your Blog

When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy.  Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]

Why Share Content I Don’t Create?

Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems.  And there is a simple reason why: it is social space.  That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement.  Except when they’re not.  And that’s when your business really has a problem. Too … [Read more...]

How to Present Yourself as an Expert

Use a variety of platforms to build client relationships by leveraging your knowledge and expertise. A small business owner, particularly one who provides a professional service that is intangible (as opposed to a physical product that your customers can hold) like consultants, designers, or even software developers, faces unique challenges when it comes to communicating … [Read more...]

4 Questions to Answer Before Talking to a Prospective Client

Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics.  While some of these essential questions might seem obvious, it is important to lock down your answers to understand who you are and what value you provide as a business and to … [Read more...]

BM Windows in San Diego: Ethical Sales and Marketing Plus Consumer Education Give a Small Business an Authentic Advantage

Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small businesses. Michal notes that the company gains most of its customers through referrals … [Read more...]

Empower Word of Mouth Marketing

Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business.  There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about your business and stating your business’s value authentically and … [Read more...]