Phil Loya 

Contributor


Famous Slogans: From Witty Word-Play to Inspirational

Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of how some famous company slogans came to be, and why they were so important for … [Read more...]

Vision Statement Examples: Tips for Small Business Owners

By definition, vision statements and mission statements are two completely separate things, but that doesn’t stop many organizations from using them interchangeably or combining them to express their current purpose, as well as their vision for the future. Organizations of all sizes and types have invested the time to craft vision statements. Some are short and direct, like … [Read more...]

Don’t Judge a Book by Its Title

I’ve quite proudly passed on my love of reading to my three young sons. My oldest has recently purchased an Amazon Kindle Fire so he and his brothers can enjoy digital books. One day my middle son, who’s only six years old, with Kindle in hand, approached me and asked, “Dad, how do I spell diarrhea?” Of course, I immediately told him we were NOT doing a word search on the … [Read more...]

Value for Me and Also for Thee

What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to long term success. So what does “create value” even mean, and for whom are we … [Read more...]

4 Simple Ways Google Analytics Data Can Improve Your Small Business

Unless your small business has been living under a rock for the past dozen years, you already have a website. Whether or not that website utilizes any form of analytic tracking is another matter, but website statistics can provide extremely useful data for small businesses to take strategic advantage of.  Some web hosting services offer bare bones analytics or simple page … [Read more...]

The Top 3 Reasons Why WordPress Rules the Internet

Mention the term WordPress to most business people and the majority of the time you’ll hear about it being a “blogging software” that offers a lot of free and great looking themes. While those few facts may be true, it’s not a completely accurate description.  Referring to WordPress as just a blogging program is kind of like calling the Grand Canyon a ditch. WordPress has … [Read more...]

4 Tips for Painless and Productive Performance Evaluations

Evaluating employee performance is critical to managing human resources for large companies and small businesses alike. However, communicating strengths, areas that need improvement, and establishing future goals with employees can be an uncomfortable position for many managers or business owners. It’s understandably difficult to rehash professional and personal shortcomings in … [Read more...]

Bait and Switch Marketing Woes

As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like lobster and I really, really love steak, plus, I was a recent recipient of an … [Read more...]

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

Don’t Let the Mobile Trend Pass You By

A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website.  According to the 2013 Technology Survey by the National Small Business Association (link), while 82% of … [Read more...]