Phil Loya 

Contributor


A Small Business Dilemma Regarding Employee Selection

You are the owner/operator or maybe even the manager of a small-business and you need to hire a new employee for an entry-level position in your company.  After interviews and careful consideration, you’ve narrowed your choices down to two candidates. Candidate A has the technical skill and experience to jump right into the position with minimal training, but there are … [Read more...]

Apple MacBook Air Review

The notebook people love.” - Apple. I’m skeptical that all people love it, but I certainly do.   Apple’s latest incarnation of the Macbook Air takes dead aim at the ultra-portable laptop market and hits the mark.  I would liken the Macbook Air to a bullet; it’s deadly-fast in a tiny package. If you travel for business and appreciate the convenience of a smaller laptop size, or … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]

Thoughts on Entrepreneurship, Shark Tank TV Show

Do you ever watch the television program Shark Tank? I watch Shark Tank all the time. The premise of the show is simple, there are 4 or 5 “sharks” (aka extremely wealthy business celebrities) who are pitched various businesses and products by hopeful guests looking to gain a financial investment in exchange for an ownership stake in their company, from one or more of the … [Read more...]

Why You Should Upgrade Your Software Tools With Adobe’s Creative Cloud

In June of 2013, iOS 7 was announced to the masses of iPhone fan-boys at the annual Apple World Wide Developers Conference. Software geeks worldwide were enamored with what Apple would bill as the “biggest change to iOS since the introduction of the iPhone”.  By September of the same year, iOS 7 had been installed on over 200 million iPhones. Why the hype? Well, smart phones … [Read more...]

4 Important Things You Can Learn About a Person On The Golf Course

Trust is vital to every small-business owner. Can you trust an employee? Can you trust a business partner? At no time is that trust more important then when considering the prospect of a new-hire or a business venture with a new partner.  Sure - this person seems like a nice human being, they may be well-spoken, they may be smart and funny. But how well can you really know … [Read more...]