Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

5 Ways a Strong SEO Campaign Impacts Your Brand

For most people, SEO is pretty far down on the food chain in terms of website development. You have to define your niche, choose a vertical, pick a domain name and hosting platform, and then hire your developers. If SEO does come into the picture, it's far down the road after the "more important" action items are taken care of. If that's so, then why does Google insist that … [Read more...]

10 Big Website Flaws Every Small Business Must Avoid

Small companies are up against big companies with big web design budgets, and usually smaller companies with top-flight websites. Since most would-be customers use the Internet to find and vet suppliers, no company can afford a substandard website. Here are 10 major website flaws a small company must absolutely avoid. 1. Poor Mobile Viewing A website with a poor mobile … [Read more...]

Entrepreneurs: Write That Book–But Not Just Any Book

Last week, I came across an article that got my attention. How could it not have? Seeing just the title: Dear Entrepreneurs: Please Don’t Write a Book—We’re Begging You, I was hooked. After all, I’ve spent a lot of time telling entrepreneurs they should write books, and now Ryan Holiday, an author for whom I have immense respect and admiration is saying they shouldn’t? I had to … [Read more...]

Top Cities for SEO Professionals

With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the highest demand for their service. Recently, Conductor analyzed research from … [Read more...]

More Than Just Logos: What It Takes to Build Brand Awareness

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]

Instagram Marketing Tips from Top Brands

Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This infographic from M2 On Hold takes you through everything you need to know about how … [Read more...]

Connecting With Potential Clients Through Storytelling

Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) president Matthew Grisafe, you’ll find the story of a day in the life of this … [Read more...]