Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

Behind the Scenes of Writing a Business Book – Part 5: Marketing

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series and how to plan for writing a book), Part 2 (the writing process itself), Part 3 … [Read more...]

Why Every Small Business Should Run Webinars

For those who have not come across a webinar before, they are essentially a seminar held online. They give you a platform to communicate to a large audience, in real time, about a specific topic or interest. Imagine being able to present to hundreds of people without anyone needing to spend the time or money travelling to a venue. Using a webinar software, you can host an … [Read more...]

Behind the Scenes of Writing a Business Book – Part 4: Cover Design

This is the fourth article in a series on what goes into writing a business book. If you’re just now tuning in, be sure to check out Part 1 (an introduction to the series), Part 2 (all about the writing process), and Part 3 (editing and book layout), too. That way, you’ll have a clear understanding about what is involved in each stage of the process. This article is all … [Read more...]

Behind the Scenes of Writing a Business Book – Part 2: Writing

Next time you pick up a book, stop for a moment and think about how it was created. Probably the first (and only) thing that comes to mind is the author, sitting at a desk, toiling away. In other words, you think of how it was written. That makes sense! The writing phase is the phase people are most familiar with. Not so fast, though. The reality of writing a book may look … [Read more...]

BM Windows Adds to Its Library of Customer Resources With New E-book

At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second one for the company, making it a powerful addition to an already-outstanding set … [Read more...]

Behind the Scenes of Writing a Business Book

Lately, I’ve been having a lot of conversations about what I do for a living. Some of them have been with strangers I’ve met while out and about (the typical “What do you do?” conversation), and others have been with friends who know that I own a publishing company, but don’t know much about it and want to learn more about what I do. Whether in an encounter with a person … [Read more...]