Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

Audio Interview: Monetizing Thanksgiving.com, a High-Value Domain

Host Dean Rotbart talks with Kyle Cox and Kristin Bustamante of Thanksgiving.com, a new website dedicated to the Thanksgiving holiday. With the tagline “America’s Home for Giving Thanks,” Kyle and Kristin discuss their plan to turn Thanksgiving.com into the go-to site for all things Thanksgiving by taking advantage of their highly valued, one-word domain name. Even though it is … [Read more...]

4 Questions to Answer Before Talking to a Prospective Client

Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics.  While some of these essential questions might seem obvious, it is important to lock down your answers to understand who you are and what value you provide as a business and to … [Read more...]

5 Ways Time Away Can Benefit Your Business

Taking a vacation may seem like the most unproductive thing in the world, but in reality it can be one of the best things you ever did for yourself as well as your business.  It is no secret that taking time to unplug and recharge can improve your physical, mental, and emotional health.  Many do not realize however, that there can be excellent benefits to the business when you … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

A Hobby, a Job or a Company. Which One are You Building?

I’m always meeting new clients and lately I find myself classifying them into one of these categories. Why? Because it helps me to understand where they are in terms of their business, what type of investment makes sense for them to spend on our marketing services, and frankly, whether we should take them seriously. Be Realistic about Your Business The IRS classifies you as a … [Read more...]

Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong

Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers.  We sat down with Matt to … [Read more...]

2 Simple Steps To Excellent Customer Service

For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a lot of walls and crashed into just about everything and everyone. By the next day … [Read more...]

2 Smart Business Questions You Need to Answer Right Now

As years pass me by, I find a great deal more enjoyment than I would have thought in being an observer. Not in a creepy or weird sort of way, but in a contemplative way. Sometimes when I sit in my favorite coffee shop, I watch the interactions between the barista and a customer. It’s a fascinating dance to be sure. Some customers have no idea what they want or how to order, … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]