Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Is Your Small Business Ready for an Emergency?

In the different parts of the country I have lived, the natural disaster risk has varied along with the geography. On the East Coast, where I grew up, there was the threat of hurricanes. In the Midwest, where I moved after college, tornado warnings were a frequent reality. Now, I live in the Northwest with the annual threat of wildfires. When a fire got too close for comfort … [Read more...]

Effective Business Communication Apps: An Infographic

Patrick Kelly, Marketing Manager at the Sheraton Athlone Hotel, created this infographic to inform small business owners of some of the best apps currently out there that can help with both internal and external business communication. The best part—all of the recommended apps are available as free downloads for both Apple and Android users! … [Read more...]

Expand Your Business Capabilities without Hiring New Employees

All independent professionals and small business owners reach a point at which they realize the options are grow bigger or stagnate. For some, whether it is due to budget, risk aversion, logistics or other constraints, hiring more full-time employees may not be a viable option. To prevent stagnation at this precarious phase of business development, consider the value of … [Read more...]

Should You Offer Healthcare to Your Employees? Small Business Owners Weigh In

Under the Affordable Care Act’s Employer Shared Responsibility Provisions, employers with at least 50 full-time employees (including full-time-equivalent employees) during the preceding calendar year must offer “minimum essential coverage that is ‘affordable’ and that provides ‘minimum value’ to their full-time employees (and their dependents).” However, a number of small … [Read more...]

Beyond the Free Downloadable E-book

Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently wrong with free downloadable e-books. They have their place in the business world, … [Read more...]

Pros and Cons of Joining the Family Business

Family-owned businesses have been the backbone of the American economy since our country’s beginnings. According to the advocacy group Family Enterprise USA (FEUSA), there are roughly 5.5 million family-owned businesses in the U.S. today. These businesses contribute more than half (about 57 percent) of the U.S. gross domestic product and employ almost 63 percent of our … [Read more...]

Book Publishing Made Easy: 3 Things to Get You Started

Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book as a business owner, you draw in customers and give them an opportunity to get to … [Read more...]