Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

2 Smart Business Questions You Need to Answer Right Now

As years pass me by, I find a great deal more enjoyment than I would have thought in being an observer. Not in a creepy or weird sort of way, but in a contemplative way. Sometimes when I sit in my favorite coffee shop, I watch the interactions between the barista and a customer. It’s a fascinating dance to be sure. Some customers have no idea what they want or how to order, … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]

How to Write an Effective Mission Statement

Create an authentic statement that motivates engagement A Mission Statement is an essential piece of both the communications strategy and business plan for non-profit organizations and cause-based businesses.  The Mission Statement also is important for for-profit businesses because it is another opportunity to articulate who you are and what you do in a way that … [Read more...]

Creating the Perfect Work/Life Imbalance

One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]