Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

Why Discount Pricing Does Not Work

A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it very rarely leads to increased profits. More times than not, it will … [Read more...]

Considering Company Core Values

When we speak about core values, it is often in the context of our own personal lives. But businesses can have core values as well. These core values, if followed, can influence every part of a business. For instance, corporate culture, business ethics, customer service, product quality, and a host of other business aspects can all be affected by a company’s core values. The … [Read more...]

When It Pays to be Small

Small business owners often lament that they can’t compete with the big dogs in their industries. This may be true on some levels. But there are several distinct advantages to being small that can bring success to even the most outsized small businesses. The most obvious way it pays to be small is when it comes to customer service. Small businesses tend to naturally shine in … [Read more...]

Audio Interview with Brian Lawley on Becoming an Effective Product Manager

In this interview, Dean Rotbart and David Biondo talk with Brian Lawley, Founder and CEO of the 280 Group. The 280 Group works with organizations and individuals seeking to improve their product management skills through training, coaching, templates and books based on the group’s trademarked Optimal Product Management framework. A Product Manager, according to Brian Lawley, … [Read more...]

Boutique Architecture Firm Positions Itself to Become a Brand Name

Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]

Craft Beer and Your Business

No, I’m not suggesting you start a brewery (necessarily, but if you do, please let me know!) and I’m not suggesting you start drinking lots of craft beer (necessarily, but if you do, please let me know!). What I am suggesting is that there are commonalities we can be proud of as niche-based, small businesses with the craft beer culture (note I avoided the term, … [Read more...]

Are You Setting the Wrong Client Expectations?

Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to expect. You may even know what you would order and precisely how long your food … [Read more...]

Audio Interview: Capitalizing on Kosher

Listen as Dean Rotbart, host of Monday Morning Radio, interviews Menachem Lubinsky, President and CEO of Lubicom Marketing Consulting in New York. Lubinsky is most noted for his expertise in the kosher food market, having founded Kosherfest, the world’s largest business to business trade show for the kosher industry. In this interview, Menachem talks about what kosher food … [Read more...]