Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Mission Statement Examples, Ideas and Inspiration

A study of corporate mission statements yields some interesting results. Most notably, that nobody really agrees what a mission statement is or should be. However there are some common themes that can be observed when looking at the mission statements of large companies throughout the country. Often, mission statements simply describe what it is that the company does. For … [Read more...]

Audio Interview with Roger Beaudoin, The Restaurant Rock Star

Roger Beaudoin, known as The Restaurant Rock Star, offers listeners in this interview his list of “Ten Common Habits of Ineffective Restaurant Service.” While his list was born out of his expertise is in the restaurant industry, his suggestions can be applied to almost any business looking to improve their service, and their overall business success. One example of the ten … [Read more...]

How to Make Your Meetings More Successful

Part of running a successful small business means taking part in meetings. Whether you’re getting your employees together to talk about some upcoming changes within your company or you’re engaged with a group of other small business owners looking to have a mastermind session, you want your time together to be effective. Primarily, you want the meeting to serve the purpose for … [Read more...]

Audio Interview with Landon Ray, CEO of ONTRAPORT: Creating Profitable Cultures

In this interview, Landon Ray, Founder and CEO of ONTRAPORT talks about how to create a company culture that helps you attract and keep talented employees. His unique approach to business has given ONTRAPORT the reputation as a great place to work and has led to phenomenal business growth since the company’s founding in 2006. Landon discusses how he inspires employees and … [Read more...]

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

Audio Interview: Monetizing Thanksgiving.com, a High-Value Domain

Host Dean Rotbart talks with Kyle Cox and Kristin Bustamante of Thanksgiving.com, a new website dedicated to the Thanksgiving holiday. With the tagline “America’s Home for Giving Thanks,” Kyle and Kristin discuss their plan to turn Thanksgiving.com into the go-to site for all things Thanksgiving by taking advantage of their highly valued, one-word domain name. Even though it is … [Read more...]

4 Questions to Answer Before Talking to a Prospective Client

Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics.  While some of these essential questions might seem obvious, it is important to lock down your answers to understand who you are and what value you provide as a business and to … [Read more...]

5 Ways Time Away Can Benefit Your Business

Taking a vacation may seem like the most unproductive thing in the world, but in reality it can be one of the best things you ever did for yourself as well as your business.  It is no secret that taking time to unplug and recharge can improve your physical, mental, and emotional health.  Many do not realize however, that there can be excellent benefits to the business when you … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]