Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

5 Business Events Not to Be Skipped

Owning your own business is definitely time consuming, to say the least.  It is hard, but it is rewarding.  The time it takes can make it difficult to do anything else however, even if the other things you need to do could be beneficial to your business.  There are certain business events out there that every business owner should be attending, but many do not either because … [Read more...]

Why Your Website May Not Be Converting (And What to Do About It)

One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours doing that? An All Too Common Website Conversion Issue Perhaps one of the most … [Read more...]

7 Simple Yet Effective Strategies for Overcoming Your Small Business Fears

This article is one in the multi-part series entitled The Entrepreneurial Mindset. Approximately three years ago, I found myself face-to-face with the one thing I had always dreamt of but had been too afraid to pursue. My then-boyfriend, now-husband was offered a job across the country and this was my chance to leave my career in law enforcement and become the full-time … [Read more...]

Mission Statement Examples, Ideas and Inspiration

A study of corporate mission statements yields some interesting results. Most notably, that nobody really agrees what a mission statement is or should be. However there are some common themes that can be observed when looking at the mission statements of large companies throughout the country. Often, mission statements simply describe what it is that the company does. For … [Read more...]

Audio Interview with Roger Beaudoin, The Restaurant Rock Star

Roger Beaudoin, known as The Restaurant Rock Star, offers listeners in this interview his list of “Ten Common Habits of Ineffective Restaurant Service.” While his list was born out of his expertise is in the restaurant industry, his suggestions can be applied to almost any business looking to improve their service, and their overall business success. One example of the ten … [Read more...]

How to Make Your Meetings More Successful

Part of running a successful small business means taking part in meetings. Whether you’re getting your employees together to talk about some upcoming changes within your company or you’re engaged with a group of other small business owners looking to have a mastermind session, you want your time together to be effective. Primarily, you want the meeting to serve the purpose for … [Read more...]

Audio Interview with Landon Ray, CEO of ONTRAPORT: Creating Profitable Cultures

In this interview, Landon Ray, Founder and CEO of ONTRAPORT talks about how to create a company culture that helps you attract and keep talented employees. His unique approach to business has given ONTRAPORT the reputation as a great place to work and has led to phenomenal business growth since the company’s founding in 2006. Landon discusses how he inspires employees and … [Read more...]

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

Audio Interview: Monetizing Thanksgiving.com, a High-Value Domain

Host Dean Rotbart talks with Kyle Cox and Kristin Bustamante of Thanksgiving.com, a new website dedicated to the Thanksgiving holiday. With the tagline “America’s Home for Giving Thanks,” Kyle and Kristin discuss their plan to turn Thanksgiving.com into the go-to site for all things Thanksgiving by taking advantage of their highly valued, one-word domain name. Even though it is … [Read more...]