Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Craft Beer and Your Business

No, I’m not suggesting you start a brewery (necessarily, but if you do, please let me know!) and I’m not suggesting you start drinking lots of craft beer (necessarily, but if you do, please let me know!). What I am suggesting is that there are commonalities we can be proud of as niche-based, small businesses with the craft beer culture (note I avoided the term, … [Read more...]

Are You Setting the Wrong Client Expectations?

Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to expect. You may even know what you would order and precisely how long your food … [Read more...]

Audio Interview: Capitalizing on Kosher

Listen as Dean Rotbart, host of Monday Morning Radio, interviews Menachem Lubinsky, President and CEO of Lubicom Marketing Consulting in New York. Lubinsky is most noted for his expertise in the kosher food market, having founded Kosherfest, the world’s largest business to business trade show for the kosher industry. In this interview, Menachem talks about what kosher food … [Read more...]

5 Ways to Embrace Change for Greater Small Business Success

This article is one in the multi-part series entitled The Entrepreneurial Mindset. In my pre-writing days, I worked for a local government office. Every time we would get a memo about an upcoming change in office policy or procedure, you could hear a collective groan coming from the cubicles around me. It didn’t even matter what the change was or whether it would make our … [Read more...]

Publish or Perish

Accupressure I walked in to the office of the acupressurist I bring my daughter to each week, and while Barbara at the front desk clicked on her keyboard to update that we were there, I had time to smile, try to look smart, and gaze about at all the many things they had assembled for people at the front counter to gaze at while in my same situation: myriad natural products in … [Read more...]

Saying No to Clients Without Losing Them

As a small business owner, you’ve likely heard the adage “The client is always right” more times than you’ve cared to. And you’re wise enough to understand that customer relations are the crux of survival for any business, but particularly for businesses that generally have a smaller customer base. But, what happens when they’re not right? What if they want something from … [Read more...]

7 Business Lessons I Learned the Hard Way, So You Don’t Have To

If you’ve read any of my work before, then you know that I left the world of law enforcement to become a self-employed, full-time writer. It hasn’t been the easiest of transitions to make, but I have learned a lot of lessons along the way. Lessons that make me better in business because of them. As my ultimate goal as a writer is to help others live better lives, I’d like to … [Read more...]

5 Business Events Not to Be Skipped

Owning your own business is definitely time consuming, to say the least.  It is hard, but it is rewarding.  The time it takes can make it difficult to do anything else however, even if the other things you need to do could be beneficial to your business.  There are certain business events out there that every business owner should be attending, but many do not either because … [Read more...]

Why Your Website May Not Be Converting (And What to Do About It)

One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours doing that? An All Too Common Website Conversion Issue Perhaps one of the most … [Read more...]

7 Simple Yet Effective Strategies for Overcoming Your Small Business Fears

This article is one in the multi-part series entitled The Entrepreneurial Mindset. Approximately three years ago, I found myself face-to-face with the one thing I had always dreamt of but had been too afraid to pursue. My then-boyfriend, now-husband was offered a job across the country and this was my chance to leave my career in law enforcement and become the full-time … [Read more...]