Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Value for Me and Also for Thee

What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to long term success. So what does “create value” even mean, and for whom are we … [Read more...]

7 Ways to Create a Winning Job Proposal

Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods of time, then you have to be able to sell yourself over and over again in a way … [Read more...]

Your Bottom Line is Not Your Client’s Problem

The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges.   For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands of running a business, coupled with the challenges of articulating and … [Read more...]

Maximizing Profits

Maximizing the profitability of your business starts with a well-developed, value based pricing strategy. This is done by creating, understanding and quantifying the value that your product brings to the market. While pricing is one of the four components of the marketing mix (product, promotion, place and price), it is often given the least attention yet has the most direct … [Read more...]

5 Guidelines to Raising Your Prices without Losing Customers

Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some small business owners seem to have no problem raising rates for their goods and … [Read more...]

Building Trust With Transparency

I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have to be complicated, but that’s for a different article!), but the thing that kids … [Read more...]

3 Unexpected Audiences for Your Blog

When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy.  Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]

Why COLLABORATIVE Meetings Are So Powerful

Think of a regular meeting you look forward to. Now think of a meeting where you often leave feeling frustrated. The difference between the two is likely to depend on the degree of collaboration among the team members. Two teams that I’ve been part of are at opposite ends of the collaboration spectrum. The first team includes several marketing consultants and leaders of the … [Read more...]