Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Why So Many Entrepreneurs Are Publishing Books

It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, dive deeper into the author’s industry and how to thrive in it. Others, such as Do … [Read more...]

Sparking Your Business Creativity

Sometimes in business you have to be creative in order to get ahead. Whether you’re trying to come up with a TV commercial that stands out and really captures your target audience’s attention, create a direct mail piece that doesn’t wind up in the trash before it's even read, or solve any other of your greatest business-related problems, a little creativity can go a long … [Read more...]

The Best and Worst Business Rebrands (Infographic)

Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and entrepreneurs to learn by example. Infographic … [Read more...]

How to Qualify Prospective B2B Clients

As a business owner, your success depends on your ability to continually acquire new clientele. And if your business serves other businesses (B2B) such as consulting, accounting, or legal services, then taking the time to find the right clients can save you a lot of hassle down the road. After all, the last thing you need is to wind up with a client who can’t afford to pay your … [Read more...]

Why You Should Put Your Small Business Goals in Writing

I am a pretty fly-by-the-seat-of-my-pants kind of business person. While I have some general idea of which way I want to go professionally and I continue to take steps to get there, I largely follow the flow of what feels right at the moment. For instance, when I first went into writing, I thought I wanted to write about health, fitness, and personal development. However, … [Read more...]

3 Key Elements of a Help Wanted Ad That Attracts Top Applicants

As of June 30th, 2015, the Bureau of Labor Statistics reports that there are 5.2 million jobs open in the United States. Therefore, if you’re trying to fill even one of them, you’re competing against a large number of other employers who also want the best new staff member they can get. That’s why you want an effective help wanted ad; so you can edge out your competitors and … [Read more...]

Creating a Win/Win Solution for Business Disputes

There is no way around it. If you’re going to be in business, you’re going to find yourself face-to-face with some type of dispute at some point in time. It may be a disagreement with a client, an employee, a supplier, or a business partner, but it will happen. And no matter who it’s with, the way you handle it may have a huge impact on your small business … [Read more...]