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3 Tools You Need for a Successful Digital Transformation

3 Tools You Need for a Successful Digital Transformation

Year by year, digital and technological improvements are increasingly changing the way we live our lives and run our businesses. And while there are some companies that are not on board with digital transformations yet, 70% of companies either have a digital transformation strategy in place or are working on one. There are a lot of tools that are useful for digital transformation, but these are the ones every company needs to use if they want to go through a digital transformation successfully.

ETL tools

ETL (extract, transform, load) tools analyze important data and generate reports on it. The middle step of the process, transformation, is arguably the most important step and that is why these tools are also often known as data transformation tools.

The process of converting data from one format to another has existed for decades, and lot of companies still do the job of ETL tools manually. The problem with this is that it leads to a lot of mistakes due to human error, carelessness, and lack of expertise.

Additionally, most companies today are working with large quantities data, which makes the process of manual data extraction and transformation almost impossible. No matter how much data your company is working with, obtaining an ETL tool needs to be a priority in your steps toward a successful digital transformation. Here are some benefits you will enjoy if you get an ETL tool for your business.

A Structured System Design

ETL tools were created to solve the issues that occur frequently in data integration, specifically moving and integrating data from different sources. These tools were built with a structured system design so that teams with little experience can build their own data warehouse.

Operational Resilience

Unlike home-grown data warehouses that are usually filled with operational problems, ETL tools are very resilient. Their high-quality functionality and standards make it easy to construct a data warehouse that will be trustworthy.

Advanced Data Profiling and Cleansing

Data warehouses usually have very complex structures with multiple data sources making it hard for a human to profile and clean all of the data correctly. An ETL tool doesn’t have that issue, as it offers advanced data profiling and cleansing without the mental strain on your employees.

Electronic Signature Tools

Electronic signatures are data in electronic form that can be used by a company to sign documents. These signatures, sometimes known as e-signatures, are legal just like a handwritten signature and are used by companies all over the world. The purpose of them is to authenticate a document quickly and legally without using a paper or pen. Here are some of those benefits.

Simple and Easy to Use

Whichever e-signature tool you decide to use, you will quickly see how intuitive and easy to use it is. Anyone who knows how to open a link and click a button will be able to use an electronic signature tool since the process is really simple.

High Level of Credibility

Electronic signatures offer more credibility than paper documents. This is because they not only provide traceable information about the person who signed the document, but also when and where they signed it, making the document stronger and even more enforceable.


Paper documents can be a big problem if they need to be signed by people in different geographical locations. Instead of sending the document to one or more people and waiting for them to send it back, electronic signatures make the process faster and more convenient.

Lower Costs

Aside from saving you a lot of time, which is valuable by itself, electronic signatures save you a lot of money on mailing supplies, postage, and paper costs.

You’ve probably heard of DocuSign, which is a pioneer in the world of electronic signatures, but there are other solutions that are just as good and maybe even better. Indeed, there are a number of DocuSign alternatives that you can use as an electronic signature tool to benefit your business.

Online Marketing Tools

Online marketing is an important marketing strategy for any business, and in this modern age, you can’t expect your company to succeed without it. There are a lot of facets to online marketing and it takes a lot of time and effort to build a successful online marketing strategy. That is why you need one, or even multiple online marketing tools to help make the process easier and more efficient. The tools you decide to use will depend on which area of online marketing you want to focus on.

Social Media Tools

There are 3.5 billion social media users in the world, so social media is a great place to start getting your company name out there. Another benefit of using socail media as a tool is that it is usually free to advertise using your own page.

SEO and Ranking Tools

The best way to bring more traffic to your website is by applying SEO strategies. Even though there are ways to try and do it yourself, your SEO efforts will be much more effective if you use an SEO tool.

Measurement Tools

Keep track of all of your analytics and online user activity so you can be aware of your website’s performance. This will help you make adjustments to your website if you need to. Once you figure out what your target audience wants to see from your business based off of the measured data you collect, then you can focus on a more streamlined online marketing strategy.

If you aren’t sure which of these would work best for your business, try to learn more about online marketing tools first so you’re able to find the perfect fit for your company.

Final Thoughts

The business landscape is changing and if companies fail to evolve with technology, they will soon find themselves out of business. If you want your company to stay on top of the game, you need to learn to adapt to the changing technological business world and leave old-fashioned ways of business behind you.

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by Dirk DeBie // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.