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How to Find a Unique Business Idea

How to Find a Unique Business Idea

Rarely does anyone doubt the importance of uniqueness in the creation of business ideas and their promotion to the market. Is there a universal recipe for how to come up with a casino that will be rich in games and interesting bonuses like No one will be able to suggest a specific recipe for how to come up with such a unique idea. There are countless tips for ways to come up with distinguishing characteristics for your business, but you have the best chance of making your brand unique through interaction with various circumstances and constant searching.

Six Steps to Help You Come up with Your Business Idea and Test Its Uniqueness

Go and Find Your Idea!

Unique business ideas are everywhere, but only those who seek them find them. A new and unique solution can arise when you look at familiar concepts from a different point of view.

Talk to industry experts and competitors – they might tell you where the vacant market niches are. Explore how industry enterprises operate abroad and investigate global trends. Talk to people who might be potential users of the brand – what are their needs and wants, maybe there is something that they lack in their daily life? Finally, get inspired by leaders in other industries – learn how they position their brand, how they communicate with customers, and what makes their brand unique.


A knowledge base is needed to generate ideas. Many idea creators gained their experience during training or in professional activities, which became the foundations of ideas. Ideas can be generated, for example, when learning about social needs, when doing research, or even when collecting data and analyzing it.

Connect the Dots.

Ideas arise when a person knows how to connect two unconnected points, which allows you to look at things that seemed obvious in a new light.

Test Your Idea.

Do not be afraid of problems– they are an opportunity for further development. Ask questions, experiment, and gather information. Make predictions and check them. Don’t be afraid to test your idea over and over again.

An Idea at the Right Time.

Some ideas will appeal to the consumer today, others will already be obsolete, and some societies will not understand yet. Most of today’s innovative ideas would have been incomprehensible to people ten years ago. Make your predictions and assess whether your brand is in line with market trends.

Is it Really a Good Idea?

Remember: an idea has no weight until society has voted for it with their wallet. However, be patient and defend your idea. Don’t stop at the first difficulty.

Uniqueness Pays Off

There are various competitions and grant programs in the world, where the uniqueness of enterprises and the creative approach to business development are assessed. The investment and development agencies, in cooperation with various ministries of the economy, constantly hold competitions and events, the purpose of which is to honor the merchants who have achieved good results in the production of new exportable products with an innovative approach.

The jury of the program, when deciding which of the submitted business ideas to appropriate funding, also puts forward the uniqueness of the idea as one of the main criteria. Investors in startups, when deciding on the assignment of funding to projects, also often emphasize how important the uniqueness of the idea is.

Where to Look for Business Ideas

  • Deal with what gets in your way
  • Solve the problem of a specific audience
  • Find business ideas in your work
  • Analyze trends

Explore What You Like

Make a list of the things you love and can do for free. Think about how you can turn them into a business. For example, if you are passionate about a healthy lifestyle and in your free time are looking for recipes, new exercises, and read about the latest trends in the healthy lifestyle industry, then why not start a blog or coaching company?

Build Your Strengths

Think back to past jobs and analyze what you were really good at. Think about which business you could use your skills and strengths in. For example, if you’ve successfully blogged while working in the marketing department, you could become a sought-after freelance copywriter.

Generate Ideas

Train your brain to come up with ideas. To do this, jot down ten ideas on one topic every day. They don’t have to be business-related, but should only cover one topic. This will awaken creativity.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.