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Making the Complex Simple: The Key to This San Jose Replacement Window Company’s Success

Making the Complex Simple: The Key to This San Jose Replacement Window Company’s Success

There are many ways to be successful in business. You could offer a product or service that is more innovative than anything else available. You could offer your customers prices that are the lowest on the market. Or you could provide service that goes above and beyond that of your competitors. This isn’t an exhaustive list by any means, but these are a few of the main ways that businesses find success. The main thing is, you need to find a way for your business to stand out among the competition.

One replacement window company in San Jose, Custom Exchange, is doing many things right to ensure their success. They offer quality products at fair prices, they deal honestly with their customers, and probably most importantly, they make the process of buying replacement windows simple for homeowners.

Buying replacement windows for your home can be a bit complex. You first have to decide which windows to buy from the many brands and lines of windows on the market. Each comes with its own list of features. The quality and price points can vary wildly, but on the surface, new windows all look pretty much the same. Choosing the right windows can be confusing, to say the least.

You want to make sure you work with a company that can explain the differences among the various products and help you choose the windows that will be best for your house. Depending on your specific home, you may want windows that have upgraded sound suppression technology, or you might want to opt for more energy-efficient or secure windows.

Then, there are various styles of replacement windows—some of which you’ve probably never heard of. There are options like single sliders, double sliders, single hung, double hung, casement windows, awning windows, and more. Each style has advantages and drawbacks that homeowners should be aware of.

In addition, there are many different individuals and companies you can hire to install your new windows—ranging from handymen to professional window installers. Installing replacement windows may seem pretty simple, but to get the best performance out of them long-term, it’s best to hire experienced installers. Replacement windows need to be precisely measured, since they are designed to fit in the exact space of a home’s existing windows—and installed correctly—in a way that doesn’t damage the surrounding interior or exterior walls and that maximizes their energy-saving potential.

As you can tell, buying new windows for your home is definitely not as straightforward as most purchases. It involves multiple decisions—some of which can have a major impact on the comfort level and value of your home. It’s a purchase most people will only make once in their lives, so it’s important to get it right.

Custom Exchange is dedicated to taking the complex process of purchasing replacement windows and making it simple for their customers. They do this in several important ways. First, the team at Custom Exchange has carefully selected a few quality brands to offer their San Jose customers, making the brand selection process less daunting. They have chosen quality windows made by reputable manufacturers that come with great warranties. They are windows that work well in the San Jose climate and offer the features that many local homeowners want. Instead of having to choose from literally hundreds of brands and product lines, Custom Exchange’s customers select from a small list of curated options.

Second, Custom Exchange offers great customer service. The company has knowledgeable sales representatives who can answer any questions that homeowners throw at them. They are able to provide clear and accurate estimates, and they never use high-pressure sales tactics to make a sale. Once a contract is signed, Custom Exchange continues to offer great customer service, communicating with homeowners as their doors are manufactured, delivered, and installed.

When it comes to the installation, Custom Exchange continues to shine! They offer quality installation that’s done efficiently. Their teams are often able to install a whole house full of windows in just one day! The installers clean up after themselves when they’re done and leave behind nothing but happy homeowners and a house full of beautiful new windows!

Overall, Custom Exchange makes what could be a very complex process simple. Here’s what a few of their past customers have had to say about working with the San Jose replacement window company:

The entire process of getting a quote and ordering the windows was easy. Installation was completed within a day. The work area was kept clean and the older windows were hauled away without any issues.”  – Bharath R.

It was easy to work with [Custom Exchange owner] Michal. He communicated clearly by phone and email, did what he said he would do, and was willing to work with me on the details of the order and installation. The price quote was better than the others I received. The installation crew was on time, and did a very neat and professional job on the installation and cleanup.”  – David D.

The fantastic job that Custom Exchange did on my house is so professionally done. Michal was so easy to work with and even came by the house a couple of times to take measurements as I had additional requests for him. He gave me a 6 week lead time for the windows to arrive, and they did arrive right on time. The price was surprisingly reasonable for the quality brand name windows I ordered. I got more expensive quotes for cheaper quality windows from other companies. The guys who worked on the house came right on time on a Monday morning, and worked non-stop until 4pm. I was absolutely amazed that only 2 guys replaced 13 windows in one day! They did quality work, and cleaned up afterwards to make it look like they weren’t even there.”  – Bruk T.

“As part of our home remodel, we had Custom Exchange replace a very large family room window and sliding glass door (with built in doggie door). They quoted us a very fair price and were very easy to work with. Very smooth and no headaches, which is a homeowner’s dream when working with multiple contractors on a large remodel.”  – Zachary Y.

To learn more about Custom Exchange, visit their website:

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by Emily Lund // Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

Opinions expressed by contributors are their own.