Plastic surgery is more popular than ever, but there is a lot of competition. If you want to grow your plastic surgery practice, one of the best ways is to focus on online marketing. It’s estimated that about 25% of Americans are online all the time, and about 75% are online at least once per day. Therefore, digital marketing is a vital way to grow plastic surgery practices.
In this article, we will talk about how you can increase your patient load if you focus on the fundamental principles of digital marketing in your plastic surgery practice.
Search Engine Optimization (SEO)
Most people use Google or other search engines to find healthcare practitioners. For example, as they search for a plastic surgeon, they often learn about common procedures, such as breast augmentation and eyelid surgery. And they will take a close look at online surgeon reviews in Google Reviews, Yelp, Healthgrades, and others.
Prospective patients will also visit your website, so you should perform regular content audits to make sure you have plenty of information about your practice, procedures, before-and-after photos, etc.
It’s also essential to have fresh content on your website often so search engines will index and list your site high in the rankings. So, you may want to invest in an SEO professional who can make sure your site is performing well for Google and other search engines.
Write Plastic Surgery Procedure Blog Posts
One of the things that Google values most is informative, current content that provides value to searchers. The more high-quality content on your site, the better the odds of showing on page one of Google, which can be a boon for your practice.
You or the writers you hire should write regular blog posts about your most popular procedures, such as breast lifts, Brazilian butt lifts, and tummy tucks. Then, as summer approaches and people are ready to hit the beach, perhaps you can write timely articles about the benefits of liposuction.
Writing as an authority in plastic surgery is an effective way to set your practice apart from others because it shows you are a subject matter expert. Writing informative content also will boost the level of trust people have in you, which may attract more patients.
Social media can drive more patients to your practice, and Instagram is especially critical. Instagram is a visual platform and an ideal place to place before-and-after photos of your procedures.
Instagram is critical to get Millennials’ attention, which is a generation that is getting more interested in plastic surgery; the American Academy of Facial Plastic and Reconstructive Surgery reports that 55% of members experienced an increase in plastic surgery patients who were under 30 in 2017.
List Practice on Online Directories
Putting your plastic surgery practice on Google My Business, Vitals, and other vital directories can make you more visible on the Web. And it makes it more likely your site will appear in Google searches.
It’s critical to claim all of your essential directory profiles and to ensure all information is current. If the information is years old, it can affect your Google ranking and even confuse potential patients.
Remember that 70% of patients read online reviews to find a new healthcare professional. When you leverage online profiles, you can improve your online reputation and be informed when a patient posts a review.
Remember to Include Forms on Every Site Page
People who come to your website are interested in plastic surgery, so you want to make it as easy as you can for them to contact you. And people who provide their contact information are much more likely to become clients than those who simply read a blog post.
Put a contact form on several pages of your site to make it easy for prospects to schedule a consultation. You also will have their email addresses that you can use for regular email campaigns. Even if a candidate doesn’t schedule a consultation with you immediately, they may do so after being on your email list for a few months.
Use High-Quality Images on Your Site and Social Media Channels
Before people decide to have a cosmetic procedure, they will usually look for examples of a surgeon’s work online. One study of breast augmentation patients found that 70% of online reviews talked about aesthetic aspects of their results. This shows how important this consideration is for plastic surgery patients.
Remember to feature high-resolution images of your procedures and testimonials and reviews because this information will sell your services like nothing else. And share all of this on your Facebook, Twitter, and Instagram accounts.
More about the Practice
Dr. Ashley Steinberg is from New York City and completed her undergraduate studies in London and Windsor, Ontario, and St. George’s Grenada. After graduation, she completed her general surgical residency in Brooklyn, New York, where she worked with highly skilled and renowned plastic surgeons.
Next, she went to the University of Nevada, School of Medicine, where she worked with the highly-regarded Dr. William Zamboni. After that, she did three more years of plastic surgery residency at Houston Medical Center. She had the opportunity to work with surgical experts in microsurgery, aesthetics, craniofacial, and hand surgery.
For more information, please visit Dr. Ashley Steinberg Plastic Surgeon in Houston today.