Small business owners in the service industry often wonder if they should provide warranties to their customers for the services they provide. Some will say that offering a warranty is not necessary, and maybe even a foolish idea. Others will say that offering a guarantee on your service is a great marketing feature.
BM Windows, a replacement window company in San Diego, California, believes that guaranteeing their work is just the right thing to do.
There’s a lot of competition in the replacement window industry in San Diego. There are other independent replacement window dealers like BM Windows, as well as “big box” home improvement stores and general contractors who sell and install windows in San Diego homes. Most of these companies choose to only offer their customers the product warranties that come with the windows they sell.
Replacement windows typically come with manufacturers’ warranties that cover them for 10 years or more. This might seem adequate to the average consumer, but BM Windows knows that a manufacturer’s warranty is not enough to provide full coverage on replacement windows. The reason for this is because a manufacturer’s warranty will be null and void if it is determined that the problem with the window is due to an installation error. Because of this, BM Windows has decided to add an installation warranty on top of the manufacturer’s warranty that comes with each of the windows they sell.
Their installation warranty covers all the parts and labor involved in the installation and is valid for as long as the customer owns their home. If a problem arises months, years, or even decades down the road, BM Windows will take care of it at no cost to the homeowner.
BM Windows feels confident offering this type of lifetime warranty because their installation team is highly trained and skilled. Unlike other replacement window companies in San Diego that outsource the installation of the windows they sell, BM Windows uses only their own team of experienced installers. On the rare occasion that they make mistakes, the company goes above and beyond to make them right.
BM Windows owner Michal Bohm says,
We know that purchasing replacement windows is a sizeable investment for most homeowners. It’s important to us that they feel confident in their purchase. We’ve talked with homeowners who have purchased windows from other companies in San Diego that had issues with their windows because they were improperly installed. Of course, their warranty claim was denied by the manufacturer. These homeowners then had to pay out of their own pockets to have their windows repaired or replaced. We never want our customer to have to go through that. If we make a mistake, we fix it.”
BM Windows doesn’t charge any extra for their lifetime installation warranty—it is included with every purchase. It’s a way they are able to differentiate themselves from their competition.
We are one of the few companies in the area that offers an installation warranty,” Bohm explains. “When potential customers realize this, you can tell it gives them more confidence in their decision to purchase windows from us. They know their investment is protected, no matter what.”