SEO metrics are key to a successful digital marketing campaign and a benchmark that helps every single SEO campaign. But there are a lot of SEO metrics to choose from, and knowing which ones to use can be hard. If you’re looking for the right SEO metrics to track, this guide is for you.
SEO Metrics Explained
SEO metrics are the key to measuring the performance of your SEO campaign, making informed decisions and making it cost-effective. A metric is a quantifiable measurement that can be used to measure performance or progress concerning a goal or objective. A metric helps you understand if what you’re doing is working towards achieving the desired result.
For example, if you want to improve your sales by 10%, then you could use metrics like leads generated or how many purchases made which would indicate how many sales have been made as well as how much money these sales have generated. If you don’t know what your goals are ahead of time, then how will you ever know if your efforts were worth it?
Google SEO Tools Your Business Should Care About
In order to best track the SEO metrics, you need, you should get set up with Google’s main tools to help webmasters expand their reach. If you need to set these up for a specific type of industry, you should consider hiring an expert or agency to do so. For example, if you are a SaaS company, a SaaS SEO agency could help you set up these tools so that you can track your preferred SEO metrics correctly. Here are the four Google SEO tools you should make sure are set up for your business:
- Google Search Console: This is your one-stop-shop for getting traffic data from Google. You can use it to track the keywords that are bringing you the most traffic, find broken links on your site, and make sure everything is in order about your site’s indexing status.
- Google Analytics: A free analytics tool that gives you detailed information about how people interact with your website and what pages they visit most often.
- Google Ads: An advertising platform through which marketers can attract potential customers to their website by paying for ads that appear next to search results or other content on sites such as YouTube or Facebook. Data from PPC campaigns are often used to inform SEO efforts.
- Google Trends: A tool used by marketers who want an insight into how popular certain keywords are over time; this helps them predict future trends in user behavior so they can better plan their marketing campaigns accordingly.
SEO Metrics for Lead Generation
The most important landing page metric is the number of leads generated. A lead is simply a contact that you have recorded, and it can be any kind of contact. In the context of digital marketing, a lead is someone who has filled out your form or downloaded something from your website.
The conversion rate is another important SEO metric: It’s just a ratio comparing conversions divided by total leads (or some other denominator). So, if you received 100 leads and 20 of those became customers—a conversion rate of 20 percent—then your conversion rate would be 0.2. The higher this percentage is, the better.
SEO Metrics for Customer Retention and Influencing Upsells and Cross-Sell
As you’ve learned, SEO metrics influence many other areas of your business. For example, you can use SEO metrics to:
- Influence upsells and cross-sells
- Influence customer retention
- Influence customer satisfaction
- Influence customer loyalty and advocacy
While these are not quite as quantifiable, you will definitely see a correlation between these metrics and increased search visibility.
SEO Metrics for Competitive Research
Competitive research is a key part of your SEO strategy. It allows you to see how your competitors are doing, what they’re up to, and where they might be falling short. You can also use it as an opportunity to learn more about the industry and pick up new ideas for how to improve your website.
Conclusion
SEO metrics are the way of measuring and tracking the popularity of content. There is a range of SEO metrics and statistics one can use to measure content, some more technical than others. Whatever the case may be, choosing your SEO metrics carefully and tracking them over time will become increasingly important as you improve your content marketing game.
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