If you are a contractor then you know that lead generation services and getting leads is part of the industry that helps you to gain business and traffic. Generating leads is extremely important as a contractor. There are tons of ways to do this and many of them have been made into a contractor specific programs such as Thumbtack. We’re going to explain a bit more about lead generation and lead generation services, so you know more about what to do and expect.
What Are Lead Generation Services?
Lead generation services are popular among the contracting business. Typically, as a contractor, you must find business and promotion yourself, which can leave some contractors looking for work a lot of the time. This is where lead generation services come in to help the contractor with getting their name out there and acquiring interest, which will hopefully acquire customers.
Lead generation services are basically promotional sites that allow the contractor to put their website, services, information, and other things in order to get the attention of customers looking for their particular service. This can look different across different lead generation services, but essentially, it’s used to help acquire customers. Another service that is popular is SEO for contractors which may also benefits the site.
How Do Lead Generation Services Work?
Lead generation services can be tricky to figure out and it might even take some time to figure out if it’s worth it. Knowing what to do and using the service to your advantage is essential to getting the most out of your lead generation service.
In a basic lead generation service, the contractor will usually have to pay some sort of price to start the service. Then, the contractor will use the website to put their information in such as their website, name, services offered, pricing, and much more. This will show up in a pool of search results when someone searches for the service. It is a great way to connect customers and contractors.
Here are some basic steps on how lead generation services work:
- Sign up for service
- Pay first payment or flat rate (depending on payment type)
- Set up profile
- Add services, photos, rates, etc
- Wait for leads
Typically, the contractor won’t need to do anything except wait for the leads. Once he gets contacted then they will begin the process of closing a deal. These services act as a search engine for customers and a promotional tool for contractors and businesses.
How Much Are Lead Generation Services?
Lead generation services are typically charged in a few different ways. It really depends on the method or company you go through for the service for how you’ll be paying. The average amount that you’ll spend technically per lead for lead generation services can be anywhere from $15-$60.
There are a few different ways that they can charge you. Companies typically will charge when you make an appointment through their service or some even like to charge a flat rate. Here is a look into some ways that you might be charged for their services:
- Per appointment made through their website
- Per lead
- Monthly fee
- Annual fee
- Annual/Monthly fee +fee per lead or appointment
No matter what, you can expect to pay to use their lead generation services, but you’ll be getting your money’s worth in actual payment from customers. Essentially, you are paying for ad space in order to promote your business or service.
What Is the Purpose of Lead Generation Services?
Lead generation services for contractors are made to bring in customers. It allows the contractor to create consumer interest in a service in order to hopefully make a sale and turn the interest into a purchase. It’s a great way for contractors to connect with people who are actually looking for their services, rather than trying to reach out to people who aren’t necessarily in the market for their service at that exact moment.
Are Lead Generation Services Worth It?
Lead generation services can be worth it to many different contractors based on your goals. Ultimately you would want to weigh out your goals, pros and cons, and more in order to see if it’s really worth it. Here are some pros and cons to consider.
Pros of Lead Generation Services:
- Acquires customers looking for your service
- Promotional space to consumers
- Platform to promote and organize your business
- Allows for customers or other businesses to find contractors
Cons of Lead Generation Services:
- You must pay for the service (per lead, monthly, annually, per appointment, etc)
- Slow times are difficult as you’re paying for the service with no clientele
- Leads are still not guaranteed when using a lead generation service
These pros and cons can help you to see the features that stand out from this service. If you’re looking to go through a lead generation service be sure to look into the particular different services as they may vary as well. Some of them charge differently, offer different services, and allow you to do different things.
Ultimately, if you find yourself getting used out of the lead generation services for contractors and have closed a lot of leads while using the service then chances are that you’re making your money back. This is what makes the service worth it even though you’re losing a little bit of money because of the price of lead generation services.
The Bottom Line
Overall, lead generation services are an option for all contractors looking for a place to find leads and customers. It’s important to know how lead generation services work so that you understand what exactly you can expect. So, if you’re still considering lead generation services then weigh your pros and cons, do some research, and find a service to try out to see how much of a difference it’ll make for you.
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