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6 Great Ways to Attract the Best Employees

6 Great Ways to Attract the Best Employees

With thousands of companies within the industry, your aim is to have your business at the top-of-mind when the top employees are looking to attain a position within the field. Ultimately, you wish to accumulate the best potential employees into the company’s candidate pool. Here are 6 great ways to attract the best employees for your company.

Attractive Work Culture

To increase the appeal of your company, it all starts with its organizational culture. Simply put, create a culture that appeals to your ideal employees. One that enables people to engage in discussions, where they are unafraid to offer recommendations and improvements. Build a corporate culture that values diversity and inclusivity to foster innovation and creativity. Your company’s culture should allow employees to be themselves, which will allow them to work the most efficiently and productively. Incorporating sustainability practices such as recycling will further enhance the company’s ethical and moral appeal. Community involvement and philanthropy participation by companies are deeds that are also highly regarded by employees.

Beyond Contentment

Valuable candidates see the worth in companies that go the extra mile to care for their employees. Incentives such as healthy snacks, company lunches, and collaborative team-building and bonding activities are easy and simple to organize and also increase the appeal to work in the company. Other measures, such as providing a pet-friendly office or allowing casual attire to work, are ways to boost employee satisfaction and productivity. Forbes provides details on other wellness ideas that you can incorporate into your office to attract the best employees.

Encourage Career Growth

Enable opportunities for employees to thrive within your company. Offer promotions and accentuate the benefits of being promoted. Also, develop a corporate culture that values leadership and collaborative team building. Provide resources and training for professional development of skills for employees to improve and refine their capabilities. Implementing mentoring programs is not only an excellent way of supporting the growth of employees, but also acts as an incentive that would be considered by employees when choosing a company to work for.

Offer Competitive Compensation and Benefits

Be recognized as a company that offers the best compensation and benefits in comparison to others within the industry. Offering the best salaries, bonuses, and other benefits can help your company achieve a reputation that it greatly values its employees, which is an aspect that is highly regarded by job seekers. When it comes to benefits, don’t just think health care and retirement. Benefits can also involve things such as a company car, life insurance, or a gym membership.

Build a Pool of the Best Talent

Attracting the most sought after employee candidates starts by creating a reputation for attaining and retaining the best talent in your industry. Initiate your employee talent search by directly approaching qualified and skilled job seekers and encouraging them to apply for a job within your organization, or offer them the position. Once they have become part of the company, underline their successes and promote the aspects that they particularly enjoy about working at the company to attract other top and potentially valuable employees.

Alternatively, you can offer existing employees a referral bonus if they have successfully introduced to the company the right candidate. With the existing network circles of the employees within your company, this is a simple approach of attracting the best employees to the company and finding the perfect fit.

Intrinsic Motivation

Employees value recognition and reward. Simply being titled ”Best Employee of the Month” or awarding stickers to showcase their efforts is a friendly, yet competitive, activity that drives motivation. This will not only enhance the existing connected and bonded company culture, but also increase productivity and reduce staff turnover rates.


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by Jock Purtle // Jock Purtle is the founder of DigitalExits.com and is an industry leader and expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in publications such as Forbes, CNBC, Entrepreneur and Business Insider. He acquired his first company at the age of 19, and since then has acquired 3 different businesses over his career.

Opinions expressed by contributors are their own.