The beauty industry has really expanded in the last 10 years and it isn’t showing signs of slowing down. With its numerous professions and aspects of beauty you can deal with, there is something for anybody who finds satisfaction in helping people look and feel better.
If you want to try becoming an entrepreneur in the beauty industry, you should know what it takes to develop a successful business and stay on the top for years.
Put the Word Out
You need to make yourself visible from the very start. This includes being listed on the local listings but also online on social media. You can also use free online marketing tools such as email marketing. The point is to establish a connection with potential clients and develop your business from the start.
Another way of spreading the word is to create a referral program through which you’ll give a discount to your existing clients in case they bring in a new client.
Even though there are various cheap ways to advertise your salon, it doesn’t mean you won’t have to spend a substantial amount of money and time on that. You should spend at least several hours every week to optimize your marketing plan in order to make it effective. No matter if you do truly quality work with state-of-the-art equipment – you need to invest money in order to promote it. Otherwise, no one will hear about your business.
Hire the Right People
Besides yourself, your employees are the ones that will provide services to your clients so they make all the difference. Friendly and reliable staff is essential for any successful business. Of course, finding the right staff depends on the way you’ll recruit people and the way you’ll treat them.
It’s recommended to not recruit your social media fans because it usually turns out that those who are not often present on social media are those who are most loyal and reliable.
Also, be clear about your plans and worries at the very interview to avoid future problems. A trade test would be very useful for the most promising applicants.
Think carefully about hiring staff straight from training. They still haven’t developed a work ethic and the right attitude, so it could be a double-edged sword. If you decide to take up on some fresh talent from a college, be prepared to invest in the next two years in them. They will require mentoring and in-house training, and you’ll also need to teach them how to work in a salon. A good thing about recruiting newbies from a beauty college is that you can be sure that true experts have taught them. Many beauty colleges around the world keep up with the trends and teach them to their students. For example, a quality New York or Sydney beauty college with great experts will also ensure that their students know what it takes for a business to thrive and how to be a part of it.
Current Trends to Follow
In order to attract as many clients as possible, you need to ensure your business follows current trends. People are crazy about trending stuff, so you need to be ahead of the curve and offer them the latest trends.
The latest hype is all about brows and brow products. For some reason, women have been paying a lot of attention to their brows so you need to offer them excellent service in this aspect to help your business thrive.
Other women’s trends are integrative skincare and contouring make-up. Integrative skincare includes combining quality creams and skin lotions with vitamin supplements necessary for healthy, youthful skin.
On the other hand, men’s grooming is a well-established market, but there are always novelties in this area. Right now, beard oil is what men who like fashioning their beards are looking for.
Who to Look Up To
Almost every successful business owner has had some sort of a role model before they have ventured out into entrepreneurship themselves. Doing research on how some successful beauty entrepreneurs find inspiration for their services and products will help you think outside the box. Some of the best entrepreneurial ideas came from being able to look carefully around you and seeing the opportunity ahead. Two different people can see the same thing but only one of them will get a successful business idea from it. You need to be that person.
For example, Rachel Roff, the founder of Urban Skin Rx noticed that there are no adequate products on the market for women with darker skin. The fact that 50% of women in America have darker skin didn’t mean a thing. In time, she has developed skincare products targeted at these women, starting up a business that keeps on growing.
The founder of Raincry hairbrushes decided to produce his own hairbrushes because he considered a hairbrush the most important tool in a hair salon. His brushes are divided according to their specific purposes (detangling, massaging the scalp, etc.) and can cost more than $100. However, hair salons over the world see them extremely useful and are ready to pay for them.
Being a part of the beauty industry has a lot of perks. However, in order to be able to fully enjoy them, you need to make sure you develop a stable and successful business. By hiring the right people, marketing your company and offering original and trending ideas, you will eventually get where you want to be.