Referral Marketing

Perks of the Beauty Industry: 4 Things You Need to Succeed

The beauty industry has really expanded in the last 10 years and it isn't showing signs of slowing down. With its numerous professions and aspects of beauty you can deal with, there is something for anybody who finds satisfaction in helping people look and feel better. If you want to try becoming an entrepreneur in the beauty industry, you should know what it takes to … [Read more...]

Low Cost Marketing Ideas for Small Businesses

While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single penny on marketing, you need to develop a marketing strategy. You need to … [Read more...]

How to Market Your One-Person Business Without Breaking the Bank

One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend a decent amount of my time also getting people to hire me. However, I quickly … [Read more...]

3 Super Simple Ways I’ve Grown My Business as a Solopreneur (And You Can Too)

As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long and sometimes extremely tiresome day), it’s not uncommon to have very little … [Read more...]

More Than Just Logos: What It Takes to Build Brand Awareness

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]

Lead Generation Ecosystem: An Infographic

Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]

Turning Networking Contacts into Referral Relationships

We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, our inboxes are full of emails and our phones are pinging nonstop – all because … [Read more...]

4 Effective Ways to Cut Small Business Costs While Raising Revenues

Cutting costs isn’t always easy. And when you’re trying to operate a small business, it can be even harder. But when you can pull up your online bank statement and see a number other than straight zeros on the screen, the comfort that gives you and the amount of anxiety it reduces is more than worth the things that you may have to give up or change in order to get to that … [Read more...]