Cutting costs isn’t always easy. And when you’re trying to operate a small business, it can be even harder. But when you can pull up your online bank statement and see a number other than straight zeros on the screen, the comfort that gives you and the amount of anxiety it reduces is more than worth …
Referral Marketing Articles and Interviews (tag)
Interview with Sharon Vinderine on Building an Active Online Community
Monday Morning Radio host Dean Rotbart interviews Sharon Vinderine, Founder of PTPA Media. PTPA, which stands for Parent Tested Parent Approved, is a Canadian-based company that works with companies and entrepreneurs to provide authentic product reviews and help build brand exposure and awareness. …
How to Market Your Small Business When You Don’t Like to Toot Your Own Horn
Marketing comes easier to some people than it does for others. Take me, for instance. I hate marketing. There. I said it. I don’t mind marketing for other people as I rather enjoy helping small businesses get their name out in the mainstream by providing “content that sells.” But when it comes to …
