One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend …
Referral Marketing Articles and Interviews (tag)
3 Super Simple Ways I’ve Grown My Business as a Solopreneur (And You Can Too)
As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long …
How to Successfully Share a Company Building
As a small business, simply having a building in which to conduct your business is a huge benefit to your growth and sustained success. If you’re sharing your building with one or more other businesses, though, learning how to share nicely can also be a big determining factor of your success in the …
More Than Just Logos: What It Takes to Build Brand Awareness
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …
Lead Generation Ecosystem: An Infographic
Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as …
Turning Networking Contacts into Referral Relationships
We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, …
