Devin Morrissey 


Why Affiliate Marketing Matters

Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]

Security Tips for Small Businesses

With the increased digitization of the workplace, project managers need to now be more astute than ever before in terms of cybersecurity. Research shows that cyber crime damage costs are to hit $6 trillion annually by 2021 — and if past statistics are anything to go on, then cyber attacks pose a very real and rapidly growing threat. Here are five easy, yet often overlooked, … [Read more...]

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]

Win, Lose or Draw: Brick-and-Mortar vs. E-commerce

So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce holds its own with sales rising 17 percent annually over the past three years, and … [Read more...]

Running a Website: Avoiding Legal Complications for Your Business

With the changing tides occurring online, more and more businesses are preparing for the 21st century by adding an online presence to their marketing campaign. The growth of the internet has made it easier for business owners to expand their presence in their nearby communities as well as around the globe. For many, this transition into tech has been the beginning to a success … [Read more...]