Devin Morrissey 


How Your Office’s Design Can Boost Employee Morale

Many of us don’t think about design as a morale booster. Until recently, office design was utilitarian and rather bland except in creative spaces like advertising firms. However, data shows that employee morale and productivity are actually linked to office design. As competition for skilled employees intensifies in a booming economy, smart companies thoughtfully incorporate … [Read more...]

Driving Traffic to Your E-commerce Site

The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, including SEO and PPC campaigns. Let’s break down the many ways an e-commerce … [Read more...]

How Startups Can Avoid Financial Pitfalls

Starting a business is both exciting and stressful at the same time. The joy of following your passions and being in charge of your own endeavor is great, but you also have to worry about finances and the longevity of your business. No one wants to lose money — especially not those invested in a startup. In order to avoid potential financial loss and improve your finances, … [Read more...]

Does Customer Service Still Need a Human Touch?

Technology is constantly altering how we do business. Big data and AI have made it possible to collect and parse through massive amounts of information quickly, allowing businesses to streamline their operations. Businesses like Amazon and Netflix live and die by new technology, as the only reason they are able to be a success is by embracing change. One facet of business … [Read more...]

Why Affiliate Marketing Matters

Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]

Security Tips for Small Businesses

With the increased digitization of the workplace, project managers need to now be more astute than ever before in terms of cybersecurity. Research shows that cyber crime damage costs are to hit $6 trillion annually by 2021 — and if past statistics are anything to go on, then cyber attacks pose a very real and rapidly growing threat. Here are five easy, yet often overlooked, … [Read more...]

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]

Win, Lose or Draw: Brick-and-Mortar vs. E-commerce

So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce holds its own with sales rising 17 percent annually over the past three years, and … [Read more...]