Jessica Dawson 

Regular Contributor


Dealing With Doubt

Whether or not we like to admit it, we all have a voice in the back of our heads. On some days, it’s an encouraging voice that pushes us forward and drives us to take risks. On other days, it’s a seemingly endless stream of negativity that tells us we should quit whatever we’re working on. As an entrepreneur, listening to that kind of doubt can be the beginning of the end. Once … [Read more...]

What to Do With a Negative Review

Anyone running a business knows that customer reviews are golden. Whether the reviews are for specific products or for the business itself, there’s no denying that they guide customers’ decisions. In a perfect world, your customers would always be happy and always leave five-star reviews. At the very least, customers with complaints would simply call you directly and give you … [Read more...]

Spring Cleaning for Your Business

Each year, right around the beginning of April, my family would embark on a week-long spring cleaning journey. Each room in the house had its own checklist, and each member of the family was responsible for tackling at least one task every day. As a kid, I absolutely hated it, but it made my mom so happy. She would go from being stressed out to being calm. From frantic to … [Read more...]

Engagement

“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was talking to us. We walked up to the bar, intrigued. The woman who greeted us … [Read more...]

Building Trust With Transparency

I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have to be complicated, but that’s for a different article!), but the thing that kids … [Read more...]

Boost Your Business: Three Ways Having a Book Helps

Stop me if you’ve heard this one already: “A book is the new business card!” I’m hearing it everywhere, too, and while that is a true statement in many ways, there is much, much more to the story. Yes, when a new contact you meet asks for your business card and you’re able to point them toward your book instead, it’s impressive! It’s a much better representation of your … [Read more...]

Are You Setting the Wrong Client Expectations?

Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to expect. You may even know what you would order and precisely how long your food … [Read more...]