Lilly Miller is a freelance writer, who focuses on the latest business trends, commercial design, and environmental issues. Settled in Sydney for the time being, Lilly shares home with two loving dogs and a gecko named Rodney. You can find her hanging out on Twitter.
Importance of Customer Data When Building a Marketing Strategy
Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
