Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of …
By definition, vision statements and mission statements are two completely separate things, but that doesn’t stop many organizations from using them interchangeably or combining them to express their current purpose, as well as their vision for the future. Organizations of all sizes and types …
I’ve quite proudly passed on my love of reading to my three young sons. My oldest has recently purchased an Amazon Kindle Fire so he and his brothers can enjoy digital books. One day my middle son, who’s only six years old, with Kindle in hand, approached me and asked, “Dad, how do I spell …
What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to …
Unless your small business has been living under a rock for the past dozen years, you already have a website. Whether or not that website utilizes any form of analytic tracking is another matter, but website statistics can provide extremely useful data for small businesses to take strategic …
Mention the term WordPress to most business people and the majority of the time you’ll hear about it being a “blogging software” that offers a lot of free and great looking themes. While those few facts may be true, it’s not a completely accurate description. Referring to WordPress as just a …
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