Robert Fukui

President of High Point Marketing, Inc., Robert has over 20 years of successful sales and marketing experience with corporations such as Coca-Cola, Novartis Pharmaceutical and Bristol-Myers Squibb. High Point creates promotional and pricing strategies and provides graphic design and printing support services.

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Why Discount Pricing Does Not Work

February 18, 2015

A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it …

Small Business Marketing Essentials: 2 – The Inner Secret To Branding

January 25, 2015

Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color …

Small Business Marketing Essentials: 1 – Creating Mass Market Appeal

December 10, 2014

Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the …

Business Growth Through Buying Rocks

November 9, 2014

If you’re like most business owners, growing your business is one of your top priorities, but knowing how to go about it is a constant struggle. The concept of business growth is actually a simple one, but too many times people overcomplicate things. I took a recent trip to Kenya, during which I …