Samantha Higgins

Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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6 Pro Tips to Help Your Small Business Serve a Larger Customer Base

August 6, 2024

Expanding your small business to serve a larger customer base is a critical step toward growth and sustainability. It's not just about increasing sales; it's about creating a loyal customer base that trusts in your brand and supports your offerings. To accomplish this, you must implement strategic …

5 Recent Changes to the Way Ads Are Created Online

July 22, 2024

The world of digital marketing is always changing, especially when it comes to online ads. New technologies, how people behave online, and a growing need for ads that feel personal and engaging are shaping the future of advertising. As consumers spend more time on digital platforms and demand more …

5 Ways Your Business Can Improve Financial Tracking

March 26, 2024

Every healthy business needs healthy financial tracking since the key to operating a business well is to deeply understand where your money is, how much you're earning, and how you can use it. Without proper financial tracking, there's no way to be sure about any of this, and you'll find yourself in …

5 Reasons Your Business Needs an IT Department in 2024

February 23, 2024

Businesses in the fast-paced digital landscape of 2024 will encounter both opportunities and difficulties never seen before. An important factor that can either help a business grow or hinder it is the creation of a strong Information Technology (IT) department. This post will examine five strong …

5 Business Finance Tips to Help Your Company Succeed in 2024

February 5, 2024

In the dynamic landscape of business finance, staying ahead requires strategic planning and informed decision-making. As 2024 unfolds, businesses must adapt to evolving economic conditions and market trends. Here are five essential finance tips to empower your company for success in the coming year. …

Business Taxes: Everything You Need to Prepare for 2024 Filing

November 1, 2023

The 2024 filing season is close, so this is the prime time to prepare your documentation of your business taxes for the upcoming tax filing season. You may have survived the last tax season well and may be quite happy about it, too, but the next one is around the corner now. If you want to avoid …