Samantha Higgins

Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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5 Ways to Make Your Business More Appealing to Gen Z

October 30, 2024

Generation Z, the newest consumer generation, is a powerful force in the market that will shape trends and propel commerce into the future. Born roughly between the mid-1990s and the early 2010s, this generation is distinguished by their perspectives, values, and preferences shaped by a rapidly …

The Essential Guide to Running a Giveaway For Your Business

September 11, 2024

Promotion is one of the most effective strategies for improving the visibility of your business, interacting with customers, and even getting them to buy your products. If you are thinking about using this engaging promotional tool, then check out this short and simple guide to the perfect …

6 Pro Tips to Help Your Small Business Serve a Larger Customer Base

August 6, 2024

Expanding your small business to serve a larger customer base is a critical step toward growth and sustainability. It's not just about increasing sales; it's about creating a loyal customer base that trusts in your brand and supports your offerings. To accomplish this, you must implement strategic …

5 Recent Changes to the Way Ads Are Created Online

July 22, 2024

The world of digital marketing is always changing, especially when it comes to online ads. New technologies, how people behave online, and a growing need for ads that feel personal and engaging are shaping the future of advertising. As consumers spend more time on digital platforms and demand more …

5 Ways Your Business Can Improve Financial Tracking

March 26, 2024

Every healthy business needs healthy financial tracking since the key to operating a business well is to deeply understand where your money is, how much you're earning, and how you can use it. Without proper financial tracking, there's no way to be sure about any of this, and you'll find yourself in …

5 Reasons Your Business Needs an IT Department in 2024

February 23, 2024

Businesses in the fast-paced digital landscape of 2024 will encounter both opportunities and difficulties never seen before. An important factor that can either help a business grow or hinder it is the creation of a strong Information Technology (IT) department. This post will examine five strong …