Samantha Higgins

Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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Why Equipment Leasing is the Best Solution for Growing Businesses

April 11, 2025

Leasing equipment has evolved into a strategic decision with financial advantages and flexibility not achievable via traditional purchasing. The availability of current tools can make all the difference in today's competitive business environment. Small and medium-sized companies hoping to increase …

Proven Strategies to Increase Brand Recall and Response Rates

April 9, 2025

In today's fast-paced and competitive industry, brand recall is an important part of any company's marketing strategy. Effective brands make use of a range of imaginative and inventive ideas transcending conventional advertising. Focusing on how companies could properly stand out and interact with …

5 Benefits of Operating Your Business HQ Out of North Carolina

March 7, 2025

North Carolina has beautiful views and lively towns, but that's not all. Businesses also flourish there because the money system is spread out great; it's a good spot on the map, and workers know their jobs well. North Carolina also offers a nice place for businesses with low taxes and easy ways to …

Ad Fraud 101: Spotting Fake Clicks, Impressions, and Bots

March 7, 2025

Continually draining billions of dollars from digital advertising budgets, ad fraud enables fraudsters to control clicks, impressions, and interactions while providing no real benefit to companies. Automated bots and deceptive activity created by automated bots and deceptive networks replace actual …

Integrating Employee Engagement Tools into Your Existing HR Systems

February 25, 2025

Maintaining a motivated, effective workforce depends critically on employee engagement. Integrating the correct tools into the latest Human Resources (HR) systems has become a top concern as companies realize the need to build a strong, involved staff. The challenge, therefore, is to ensure that new …

5 Marketing Mistakes to Avoid When Using Short Code Texting

February 25, 2025

Short code texting is a valuable asset for advertising, yet common errors can damage your campaign. Using codes that are not long enough or sending out excessive messages could alienate your audience. Sending texts at odd hours or failing to personalize them also counts among significant missteps. …