Samantha Higgins

Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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Brand Renovation vs Rebrand: What’s the Difference?

May 16, 2026

Here's something many business leaders grapple with: when should you refresh your brand, and when do you need to start from scratch? In today's fast-paced business landscape, keeping your brand relevant isn't just important, it's essential for survival. That's where brand renovation and rebranding …

5 Tips to Help Your Business Find New Clients

May 13, 2026

Here's the reality: in today's competitive business landscape, finding new clients isn't just important, it's absolutely essential for survival and growth. Sure, keeping your existing customers happy matters, but if you're not constantly expanding your client base, you're missing out on …

5 Wealth Management Tips for Business Owners with Irregular Income

March 10, 2026

Running a business means your income probably looks like a roller coaster, exciting when it's climbing, terrifying on the way down. Unlike your friends with steady paychecks, you're dealing with months where revenue soars and others where it barely trickles in. This feast-or-famine cycle doesn't …

From Alerts to Promotions: Modern Business Messaging Explained

February 26, 2026

Think back to just a decade ago, business communication looked completely different. We've witnessed a remarkable shift from basic email newsletters to intricate multi-channel strategies that meet customers wherever they happen to be. Today's businesses aren't just sending messages; they're …

How to Boost Productivity as a Wholesale Business Operator

February 18, 2026

Running a wholesale business means you're constantly spinning multiple plates at once, managing inventory, processing orders, coordinating with suppliers, and keeping customers happy. Without the right systems and strategies, these operations can spiral into chaos faster than you'd think. The good …

5 Ways to Help Your Consumer Audience Grow in 2026

February 5, 2026

Building and expanding your consumer audience in 2026 isn't just about throwing more money at ads, it requires a strategic approach that actually taps into emerging technologies and shifting consumer preferences. The digital landscape keeps evolving, and frankly, businesses that don't adapt their …