Sierra Powell

Sierra Powell is a graduate of the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she's not writing, she loves to cook, sew, and go hiking with her dogs.

RSS Reed

How a Media Planning Agency Can Help Businesses‍

February 15, 2023

Media planning is the process of determining how, when, and where to advertise your business to reach the right audience at the right time. With so much content available today and constant changes in social media habits, it can be challenging for businesses to stand out from others. However, proper …

How to Engage Your Audience at Scale

October 25, 2022

Audience engagement is critical for the continuity and success of your business or company. Through these engagements, companies get more information on how to serve their customers better. If you are looking forward to keeping your audience engaged, below are some of the strategies on how to engage …

Data Strategy: What it Is and Why Your Business Needs It

June 30, 2022

Big Data has changed the business landscape in several ways. It improves a company's efficiency, increases its financial performance, and gives them a competitive edge over organizations that don't utilize data. Small and medium-sized businesses are the ones that take Big Data seriously. They make …

7 Reasons Your Business Should Invest in an ERP

April 28, 2022

The business market is competitive and firms can only remain profitable by applying technological tools to make work easier. For decades, companies have relied on practices and innovations which are susceptible to errors and delays. To catch up with the latest technology and streamline business …

Business Security 101: How to Protect Your Business Property

February 28, 2022

Unfortunately, you can’t just run your business, you also have to know how to protect it. Owning a business can be stressful. From ensuring day-to-day tasks are met, like satisfying customer needs, to securing necessary maintenance for your business facility, ownership can get overwhelming. New …

Cold Calling: 5 Things You Must Do Before You Dial

December 30, 2021

Different organizations use different techniques to market their products and services. One of the techniques that many organizations use is cold calling. It is a marketing technique that involves reaching out to people who have not expressed interest in your services or products. Therefore, many …