Sierra Powell

Sierra Powell is a graduate of the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she's not writing, she loves to cook, sew, and go hiking with her dogs.

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Cold Calling: 5 Things You Must Do Before You Dial

December 30, 2021

Different organizations use different techniques to market their products and services. One of the techniques that many organizations use is cold calling. It is a marketing technique that involves reaching out to people who have not expressed interest in your services or products. Therefore, many …

3 Dos and Don’ts of Direct Mailing Campaigns

December 1, 2021

You’ve got physical mail! Direct mailing campaigns are not a thing of the past and are still going strong. Sending out direct mailing to consumers is still a great way to attract new customers to your business. It can also be effective in reconnecting with past customers. In creating a direct …

Why Your Small Business Needs Its Own Mobile App in 2021

September 9, 2021

A lot of small businesses run on a tight budget, and that's not necessarily a bad thing. However, it can often keep people from investing in new methods and technologies that could otherwise help their business to grow. While TV commercials were once the primary advertising medium, internet ads have …

5 Safety Standards Your Business Needs

September 2, 2021

With the pandemic, it is clear now more than ever how vital safety standards are. Every business needs to be held accountable and take every precaution to uphold their safety standards. Having these safety procedures and measures ensures that your employees are protected every time they are at the …

Tips for Building Quality Products that Last

June 12, 2021

When you run a business, you are selling products or services to customers that they expect to fulfill their needs, which will encourage them to come back to your business. When you are offering products to your customers, you want to create products that are of the highest quality and will last …