Sierra Powell

Sierra Powell is a graduate of the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she's not writing, she loves to cook, sew, and go hiking with her dogs.

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Data Strategy: What it Is and Why Your Business Needs It

June 30, 2022

Big Data has changed the business landscape in several ways. It improves a company's efficiency, increases its financial performance, and gives them a competitive edge over organizations that don't utilize data. Small and medium-sized businesses are the ones that take Big Data seriously. They make …

7 Reasons Your Business Should Invest in an ERP

April 28, 2022

The business market is competitive and firms can only remain profitable by applying technological tools to make work easier. For decades, companies have relied on practices and innovations which are susceptible to errors and delays. To catch up with the latest technology and streamline business …

Business Security 101: How to Protect Your Business Property

February 28, 2022

Unfortunately, you can’t just run your business, you also have to know how to protect it. Owning a business can be stressful. From ensuring day-to-day tasks are met, like satisfying customer needs, to securing necessary maintenance for your business facility, ownership can get overwhelming. New …

Cold Calling: 5 Things You Must Do Before You Dial

December 30, 2021

Different organizations use different techniques to market their products and services. One of the techniques that many organizations use is cold calling. It is a marketing technique that involves reaching out to people who have not expressed interest in your services or products. Therefore, many …

3 Dos and Don’ts of Direct Mailing Campaigns

December 1, 2021

You’ve got physical mail! Direct mailing campaigns are not a thing of the past and are still going strong. Sending out direct mailing to consumers is still a great way to attract new customers to your business. It can also be effective in reconnecting with past customers. In creating a direct …

Why Your Small Business Needs Its Own Mobile App in 2021

September 9, 2021

A lot of small businesses run on a tight budget, and that's not necessarily a bad thing. However, it can often keep people from investing in new methods and technologies that could otherwise help their business to grow. While TV commercials were once the primary advertising medium, internet ads have …