Tricia Drevets 

Regular Contributor


Mission Statements: Who You Are, What You Do and Why You Do it

There is a scene in Lawrence of Arabia, the epic film based on the life of T. E. Lawrence and starring Peter O’Toole, where we see Lawrence standing majestically in the middle of the desert with his white robe swirling around him in the breeze. Nearby, his companion frantically shouts and waves to get the attention of a lone motorcyclist in the distance. When the … [Read more...]

For Immediate Release: How to Make Press Releases Work for Your Small Business

It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic City, N.J. wreck killed more than 50 people. Realizing that the tragic event … [Read more...]

How To Be a Great Boss to a Diverse Team

"The worst kind of group for an organization that wants to be innovative and creative is one in which everyone is alike and gets along too well," according to Stanford University’s Margaret A. Neale. “And the key to making nearly any kind of diversity work is managing it well. “ Are you building a diversified team for your small business? Many studies have shown that … [Read more...]

Got Public Speaking Anxiety? Here’s How to Conquer It

One of the best ways to grow your small business is to be involved in your community. When you give talks at community events, it gives potential clients the chance to meet you and to learn about how your company can help them better live their lives. From school job fairs to Chamber of Commerce presentations, you can make an impact on others by talking about who you are, … [Read more...]

How to Start a Small Business Right Out of College

You’ve heard the horror stories about recent college graduates. There is an unprecedented amount of student loan debt and despite an improving economy, 10.5 percent of recent grads are unemployed (as compared with 8.4 percent in 2007). As the Economic Policy Institute put it in a May 2015 article, college graduates have been “idled” by the economy. Here is a quote from the … [Read more...]

Is Your Small Business Ready for an Emergency?

In the different parts of the country I have lived, the natural disaster risk has varied along with the geography. On the East Coast, where I grew up, there was the threat of hurricanes. In the Midwest, where I moved after college, tornado warnings were a frequent reality. Now, I live in the Northwest with the annual threat of wildfires. When a fire got too close for comfort … [Read more...]