There are many different terms in both the business and credit world, especially where they intersect. Sadly, while many terms are regularly thrown around, not many people are eager to explain what the various terms mean. Today we hope to address some of the confusion we regularly see in the context …
Business Terms Articles and Interviews (category)
Intellectual Property—The Basics
In today's age of digitized information, ideas are unlimited and accessible for free. This liberty enables you to promote your intellectual properties in the form of books, artworks, logos, trademarks, machines, software, and inventions. In addition to that, through the internet, you can freely …
What is ROI, or Return on Investment?
ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from …
What does Self-Published Mean?
Self-publishing means an individual takes the role of a publisher and is responsible for all the necessary steps involved in bringing a book to print, and to market for sale. This does not mean the individual is personally responsible for executing each step in the process, but is responsible for …
What is Sales, and How Is It Different from Marketing?
Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on …
What is a Brand, and What Does Branding Mean?
A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that …
