A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities. In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]
As an entrepreneur, you most likely wear many hats in your day-to-day work. Figuring out how to juggle all of the tasks you have to do, while still maintaining a life outside of work can be a challenge. Entrepreneuring articles focus on you, the entrepreneur, and how you can strengthen your areas of weakness when it comes to business and keeping a healthy work-life balance.
Do you ever watch the television program Shark Tank? I watch Shark Tank all the time. The premise of the show is simple, there are 4 or 5 “sharks” (aka extremely wealthy business celebrities) who are pitched various businesses and products by hopeful guests looking to gain a financial investment in exchange for an ownership stake in their company, from one or more of the … [Read more...]
As years pass me by, I find a great deal more enjoyment than I would have thought in being an observer. Not in a creepy or weird sort of way, but in a contemplative way. Sometimes when I sit in my favorite coffee shop, I watch the interactions between the barista and a customer. It’s a fascinating dance to be sure. Some customers have no idea what they want or how to order, … [Read more...]
The financing part of starting a business can be completely overwhelming. From finding a lender, all the way through the application process, until the sweet (or bitter) end of approval or rejection, the whole thing can wear a person out. While it may seem that getting a startup loan or any type of business loan is as simple as filling out an application and having the right … [Read more...]
Deciding to start your own business is likely one of the biggest decisions you will ever make. And it can make you the happiest person in the world or the saddest, based largely on whether you’re ready for it. So, if you’re contemplating making the move from working a steady job with steady pay into the often chaotic and completely unpredictable world of the self-employed, … [Read more...]
One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]
Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the world. Now it is time to write a business launch press release that works as … [Read more...]