You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
Entrepreneuring Articles and Interviews (category)
As an entrepreneur, you most likely wear many hats in your day-to-day work. Figuring out how to juggle all of the tasks you have to do, while still maintaining a life outside of work can be a challenge. Entrepreneuring articles focus on you, the entrepreneur, and how you can strengthen your areas of weakness when it comes to business and keeping a healthy work-life balance.
Is it Time to Leave the Nest? How to Know When it is Time to Move your Small Business From Your Home to Another Space
Did you know that more than half of all small businesses are home-based? Home can be a great place to launch a company. You save on rent and utilities, and you can often organize your work around family commitments. Thanks to the flexibility the Internet provides, many small businesses can …
Why So Many Entrepreneurs Are Publishing Books
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, …
How One Business Is Challenging (And Changing) the Healthcare Game
A 2014 Small Business Healthcare Survey conducted by the National Small Business Association found that the average small business spends $1,121 per month per employee for health insurance premiums. That equates to almost $37 per day for each member of your staff, an amount that can cripple a small …
Why You Should Join a Professional Organization
If you could join a group that would offer you opportunities to learn and grow in your industry and to meet other small business professionals, would you do it? As a small business owner, you should consider joining a professional organization. By definition, a professional association is a group …
Sparking Your Business Creativity
Sometimes in business you have to be creative in order to get ahead. Whether you’re trying to come up with a TV commercial that stands out and really captures your target audience’s attention, create a direct mail piece that doesn’t wind up in the trash before it's even read, or solve any other of …
