Equipping

Small Business Tools and Technology

Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.

7 Reasons You Need a Business Attorney on Retainer

As a business owner, you are legally responsible for the proceedings of your company, including all legal aspects. And while many business owners may have a general understanding of business law, there are many unexpected legal aspects to running a business. While it’s easy to think that a business attorney’s expenses are a bit extreme, this type of service is essential to … [Read more...]

Everything You Need to Know About GDPR

In 2018, the total cost of cybercrime defense was over $1 trillion dollars, so it’s easy to see why some people lobbied for a law to help reduce cybercrime. On May 25th, 2018, an EU data privacy law was enforced. This law is known as “General Data Protection Regulation” or GDPR for short. GDPR applies to all organizations operating within the EU, but those organizations … [Read more...]

The Importance of Building a Strong Company Culture

Companies and company leaders often take a passive approach to company culture. In many cases, they figure it's not something they can control or that they need to control. This is why, when it comes to company culture, most companies have a can't-do attitude about it. Organizational culture has always been influential, but today, it's becoming more than just another … [Read more...]

Tips to Help You to Plan Your First Corporate Event

Corporate events have many benefits including their ability to promote networking, bring together like-minded people, enable people to share their ideas and solve problems, and promote brand growth. When you attend a corporate event, you get the chance to interact with customers as well as your peers. Organizing an event can be a daunting prospect, but with the right … [Read more...]

How Easy Is it to Pass Verbal Reasoning Tests?

As the old saying goes, nothing great comes easy, and that couldn’t be truer of the verbal reasoning test! Passing the verbal reasoning test and being offered the job of your dreams because of it will feel great, so it’s worth putting the hard work in to ensure that happens. What Is a Verbal Reasoning Test? You may or may not have taken a verbal reasoning test during your … [Read more...]

A 5 Step Roadmap for Product Usability Testing

Usability testing puts your product in front of real users and tracks their experience while they try to understand how it works. This type of testing is usually performed in a lab environment, with researchers observing the process. As you have probably already figured out, the main purpose of usability testing is to see if real users understand and can use your product as … [Read more...]

Important Systems You’ll Need to Efficiently Run Your Business

Owning a business, whether it is large or small, comes with its stresses. To deal with that stress, business owners should implement processes to make their business more efficient and more successful as poor management can result in failure and will render employee and leaders’ hard work useless. There are many different approaches business owners can take when it comes to … [Read more...]

Key Features Your Business Website Needs to Have

In the digital age, having an effective website is absolutely crucial if you want your business to succeed, but whether you’re updating an existing site or planning an entirely new one making an effective website can be quite a daunting process. Your website needs to be unique to your business, so there’s no one size fits all way of designing and developing a site. There are, … [Read more...]

Need a New Office? 5 Reasons Your Company Should Build It

Before you can open your business’ doors to the public, you will naturally need an office to work out of. And while there are some scenarios in which businesses do not need a physical office, there are even more reasons why this may not be possible or desirable for your own business. Here is a quick rundown of the five reasons your company needs an office and why you should get … [Read more...]

4 Tips for Reopening a Brick-and-Mortar Business After Lockdown

The novel Coronavirus known as SARS-CoV-2 is in circulation around the globe, and with around four billion people worldwide in some kind of lockdown, travel has been halted, stores are closed except for those selling essential products, and going out to the bar on a Friday night has become a distant memory. So, whether the current stay at home orders last for a few more weeks … [Read more...]