Equipping

Small Business Tools and Technology

Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.

The Psychology of Logo Designs: An Infographic

There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important. As a small … [Read more...]

7 Encryption Best Practices To Protect Customer Data

Protecting data isn't an option these days. It's a necessity. If you have a small business, you're responsible for any customer data that's lost or stolen—even if it's through employee negligence. With an increasing number of employees using personal devices at work, the chances of customer data getting lost or stolen are greater than ever. Since personal devices can hold … [Read more...]

Would You Benefit From Using a Workspace?

Traditional offices are slowly becoming obsolete as more and more people are relying on workspaces to tend to all of their business needs. What are workspaces? I wondered the same thing. That is, until I interviewed Daniel Haberman, President of Byte & Mortar, a boutique workspace in Metro Detroit. Daniel was gracious enough to provide the answer to that question, as … [Read more...]

Are You in the Dark When it Comes to Workplace Lighting?

As a mother, I often find myself switching on a lamp when I see one of my kids reading in a dimly lit room. Most of us know that poor lighting can cause eyestrain and headaches. But did you know that improper lighting could impact your work productivity as well? Lighting not only affects how well we are able to see, but it also plays a role in our moods and behaviors, … [Read more...]

Office Ergonomics: Is Your Current Setup Helping or Hurting Your Health?

According to the United States Department of Labor, “Work related MSDs [musculoskeletal disorders] (including those of the neck, upper extremities and low back) are one of the leading causes of lost workday injury and illness.” Furthermore, no one is exempt from enduring these types of injuries, not even if you work behind a desk. Even though you might not be engaged in a … [Read more...]

3 Practical Lessons from the A-Team

Besides just being a super cool TV show, and one that will forever hold a special place in my childhood, I believe we can learn a lot from the A-Team. Here are three simple takeaways: Respected Leaders Trust their Team John “Hannibal” Smith, always satisfied "when a plan comes together," is the clear leader of the A-Team. While the men were still in the armed forces (as … [Read more...]

4 Simple Ways Google Analytics Data Can Improve Your Small Business

Unless your small business has been living under a rock for the past dozen years, you already have a website. Whether or not that website utilizes any form of analytic tracking is another matter, but website statistics can provide extremely useful data for small businesses to take strategic advantage of.  Some web hosting services offer bare bones analytics or simple page … [Read more...]

The Top 3 Reasons Why WordPress Rules the Internet

Mention the term WordPress to most business people and the majority of the time you’ll hear about it being a “blogging software” that offers a lot of free and great looking themes. While those few facts may be true, it’s not a completely accurate description.  Referring to WordPress as just a blogging program is kind of like calling the Grand Canyon a ditch. WordPress has … [Read more...]

Don’t Let the Mobile Trend Pass You By

A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website.  According to the 2013 Technology Survey by the National Small Business Association (link), while 82% of … [Read more...]