Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives. Currently, 75 percent of shoppers use a mobile device to drive purchasing …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
What’s in a Name? Steps for Choosing a Name for Your New Small Business
You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
3 Tips for More Effective Networking
Networking. Some people love it. Some people hate it. No matter what your sentiments, connecting with others in your field or area of expertise can often open doors. Sometimes it can even make dreams come true. Just like it did for me. When I first got into writing, I hooked up with a successful, …
Why So Many Entrepreneurs Are Publishing Books
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, …
The Education Engine: An Interview with Rich Carr
Dean Rotbart talks with Rich Carr in this interview about The Education Engine, a system that business owners can use to create online courses, or even online universities, on any topic. Mr. Carr discusses how creating an online course can serve multiple purposes. It can, of course, be a …
6 Reasons Not to Use Social Media
Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …
