Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Run a Successful Press Campaign
Press releases. As much as some people would hate to admit it, they’re an integral part of getting your business known. For businesses of any size (but more so startups), they can be the perfect way to boost your website traffic and raise more awareness of your company/brand. However, with the …
Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email …
9 Sales Mistakes to Avoid in the New Digital Environment
We live in a world of information overload. The direct effect is that getting people’s attention is harder than ever before. Customers have been empowered with increasing access to choice and knowledge. The beginning of any purchase journey is progressively migrating online, with salespeople losing …
Behind the Scenes of Writing a Business Book – Part 5: Marketing
In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series …
Why Every Small Business Should Run Webinars
For those who have not come across a webinar before, they are essentially a seminar held online. They give you a platform to communicate to a large audience, in real time, about a specific topic or interest. Imagine being able to present to hundreds of people without anyone needing to spend the time …
